Editorial

2016 OBIE Finalists Highlight Simplicity, Beauty in OOH

OAAA has announced the contenders for the 2016 OBIE Awards. Now in its 74th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. The 108 campaigns nominated this year demonstrate the myriad ways that simplicity can be captured and expressed through the OOH medium. […]

Editorial
Mon, Feb 15, 2016 at 11:29 PM

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Andrea Varrone: DSE is beyond any competition in the digital signage market niche

A few weeks before the world's largest digital signage trade event I spoke with Andrea Varrone, Show Director at Digital Signage Expo. Andrea shared what's new this year at the DSE, which will take place on March 15-18 in Las Vegas, NV. [caption id="attachment_794" align="alignnone" width="400"] Andrea Varrone, Show Director at DSE[/caption] NU: How has DSE grown since it began? […]

Editorial
Mon, Feb 8, 2016 at 5:35 PM

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Randy Dearborn on the future of the industry and his plans for the Digital Signage Federation in 2016

By Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse. Randy Dearborn, Vice President of Media Technology for MGM Resorts International, was recently elected Chairman of the Digital Signage Federation (DSF). Taking over from another brilliant industry veteran, Ken Goldberg, Randy Dearborn is inheriting a rich legacy to build on at the DSF. […]

Editorial
Wed, Feb 3, 2016 at 6:04 PM

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SITO Mobile Helps Brands to Better Target Consumers and Track Results of Their OOH Campaigns

A DPAA-Sponsored Feature.  Given the variety of media choices and devices, people today have much more freedom in how they can access their favorite content. At present, the ad industry is lagging behind these changes in consumer behavior and is in search of ways to bridge this gap. […]

Editorial
Sat, Jan 30, 2016 at 8:00 PM

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Why Out of Home Advertising Is a Potential Winner in the Battle for Eyeballs

By Nurlan Urazbaev. Editor-in-Chief, Digitalsignagepulse.com For those who read my article "The State of Out of Home Advertising, 2015", there is a follow up to it, published by Media Village. […]

Editorial
Tue, Dec 8, 2015 at 3:03 AM

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OOH Industry’s Major Victory in Congress: Five-year Highway Bill

The President today signed the first long-term Highway Bill in a decade; Congress completed action on Thursday. The five-year bill retains the federal regulatory structure for billboards (Highway Beautification Act), which protects property rights by requiring that government pay just compensation for removal of billboards. […]

Editorial
Fri, Dec 4, 2015 at 5:32 PM

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TAB Board Votes for Major Upgrade to OOH Measurement System

NEW YORK – The Traffic Audit Bureau for Media Measurement's Board of Directors gave unanimous approval to begin the testing phase for a major upgrade to the industry’s audience measurement system. The Traffic Audit Bureau, or TAB, is the Out of Home advertising industry body that develops the ratings currency used across the United States and Puerto Rico. […]

Editorial
Fri, Dec 4, 2015 at 4:08 PM

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BroadSign: A rare peek inside the world’s No. 1 digital signage software company

Earlier this fall I was invited to visit BroadSign at their new offices in downtown Montreal. It was the fourth move since the company was incorporated in 2004 under this brand name. Every move marked a milestone in BroadSign’s ascension to the top of the list of digital signage software makers. […]

Editorial
Fri, Dec 4, 2015 at 1:13 AM

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Videos of presentations from the 2015 DPAA Video Everywhere Summit in NY

The Video Everywhere Summit by the Digital Place Based Association took place on November 03, 2015 at the Crowne Plaza Times Square hotel. […]

Editorial
Sun, Nov 22, 2015 at 8:06 PM

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Coffee and Controversy: A Digital Signage Breakfast Debate by DSF, November 03, 2015

As part of the NYC Digital Signage Week, the Digital Signage Federation (DSF) hosted Coffee & Controversy: A Breakfast Debate at Guy's American Kitchen and Bar on November 3. Ken Goldberg, DSF Chairman, moderated this entertaining discourse between four panelists. Each participant had to answer the same questions on topics ranging from technology to content and operations. […]

Editorial
Mon, Nov 9, 2015 at 2:55 AM

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Press coverage of the DPAA Video Everywhere Summit, November 03, 2015, NY, NY

Charlene Weisler of Media Village recapped the DPAA Summit in her article The Mediapalooza is the Message Says the DPAA. She writes: Currently “forty-one percent of OOH is digital,” according to DPAA Chairman François de Gaspé Beaubien -- and this is poised to increase over the next few years. […]

Editorial
Wed, Nov 4, 2015 at 5:12 PM

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Bulzi delivers hyper targeting to DOOH advertisers by using mobile phone location data

Against the backdrop of the problems experienced by today’s advertising industry, digital-of-home (DOOH) advertising is emerging as the ‘super medium’ of the future, delivering real audiences and real return on the ad dollar. […]

Editorial
Thu, Oct 8, 2015 at 5:45 PM

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Digital Place-Based Ad Revenue Growth Outpaces Other Major Media Sectors For First Half Of 2015

NEW YORK -- The Digital Place Based Advertising Association (DPAA) announced today the sector's revenue growth rate for the first half of 2015 outpaced that of all other major media. […]

Editorial
Mon, Oct 5, 2015 at 8:06 PM

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Clear Channel Outdoor Americas enhances its digital out-of-home assets with Vistar Media’s location-based audience analytics

Starting October 12th, media agencies will be able to book Clear Channel's DOOH inventory through Vistar audience buying platform, including roadside digital billboards, airport media and transit shelters throughout the U.S. […]

Editorial
Fri, Oct 2, 2015 at 3:50 PM

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The State of Out of Home Advertising, 2015

As a market observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article. […]

Editorial
Wed, Aug 26, 2015 at 11:02 AM

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