Editorial

Facial recognition tech integrator Imageonix enters the US DOOH market

Imageonix Technologies, a "technology integrator" with extensive involvement in facial recognition, joined DPAA in 2017. Mike Broggie, CEO of Imageonix, spoke with Mel Stott about the company's plans to win a market share in DOOH advertising. You recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. […]

Editorial
Wed, Feb 21, 2018 at 12:20 AM

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CIVIQ: Digital signage is a key part of smart cities

CIVIQ provides technology and services for building 'smart communities.' CIVIQ's Hanan Markovich recently chatted with Mel Stott, as part of Digital Signage Pulse's ongoing series of exclusive interviews with DPAA members.   What does CIVIQ do exactly? CIVIQ is an innovative smart city company creating a new model of citizen engagement. […]

Editorial
Wed, Jan 10, 2018 at 6:10 PM

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New tax bill to boost OOH ad spend in the US

We expect OOH ad spend to accelerate, following new estimates of tax-enhanced GDP growth. Anticipated Effects of the New Tax Bill on the OOH Industry:  Non-REIT out of home media companies will experience: – Reduction in corporate tax rate from 35% to 21%; – Ability to deduct full amount of capex for tax purposes for the next five years.  Advantages of REITs vs. […]

Editorial
Sun, Dec 24, 2017 at 11:50 PM

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OOH in the Digital Age: some of the best DOOH campaigns of 2017 and a look ahead into 2018

OOH’s role is evolving. As digital OOH technology, infrastructure and connectivity continue to improve, so too does the medium’s position as a plugged-in, intrinsic part of the marketing mix. 2017 has seen forward-thinking brands begin to take a more holistic view of the medium and capitalise on its ability to be a useful, relevant and tactical conduit. […]

Editorial
Thu, Dec 14, 2017 at 7:44 PM

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Global ad exchange Rubicon Project sees big potential in its programmatic DOOH inventory

Rubicon Project, the global exchange for advertising, recently  joined DPAA. Mel Stott chatted with Joe Prusz, Rubicon Project's Global Head of Revenue. Please tell us about Rubicon Project's business. […]

Editorial
Sun, Dec 10, 2017 at 9:19 PM

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Adpack offers programmatic DOOH buying with audience analytics on one platform

Unlike its competitors in the DOOH audience analytics business, Adpack uses audience data not only for reporting but for targeting and buying as well. Adpack also runs its own fast-growing DOOH network in Germany, equipped with the proprietary audience analytics tech. Adpack has its own Supply Side Platform (SSP) that allows various Demand Side Platforms (DSPs) to access Adpack's DOOH inventory. […]

Editorial
Tue, Nov 28, 2017 at 12:47 AM

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Digital Signage System-on-Chip: Not Yet Ready for Prime Time

System-on-Chip (SoC) is an integrated digital signage solution where media player hardware is embedded within a display, eliminating the need for third-party, external media players. These external media players are the commercial equivalent of consumer products such as Roku, Chromecast and Amazon Fire. […]

Editorial
Tue, Sep 26, 2017 at 5:41 PM

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Global Digital OOH Media Revenues Pacing Up 13% in 2017, US DOOH Advertising Expands 10%: PQ Media

Global digital out-of-home (DOOH) media revenues are on pace to grow 13% to a projected $13.4 billion in 2017, while US DOOH advertising sales are advancing at a 10% rate to an expected $3.2 billion for the full year, according to pacing data through July 31, PQ Media revealed today to Digital Signage Pulse. […]

Editorial
Wed, Sep 6, 2017 at 10:31 PM

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Out of Home’s Game-Changing Transformation Continues

The out of home (“OOH”) media industry continues to offer smarter digital advertising options that are now further amplified by location-based tech. Through advancements in hardware, software and buying technologies, the OOH sector is in the midst of its most transformative period on record. The digitization of OOH is accelerating. […]

Editorial
Thu, Jun 15, 2017 at 12:50 AM

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Look Out 2017: The oldest medium shows the new ones how it’s done

The final words of the conference delivered by hosts Kevin Gleason and David Krupp were a quote by OOH veteran Doug Watts: "While those other media are crippled and fading, OOH has survived, adapted, and succeeded. OOH is not only still standing, it is standing tall. Your members and the industry as a whole have much to be proud of. […]

Editorial
Thu, May 25, 2017 at 8:51 PM

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Tech Power Players Talk OOH

Leading into the 2017 OAAA\Geopath National Convention + Expo, set to take place next week in New Orleans, LA, I had the opportunity to chat with some tech power players about how and why they are involved with OOH.  These experts will be featured in the Tech Talks series during the convention. […]

Editorial
Wed, May 10, 2017 at 12:49 AM

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Programmatic buying for digital out-of-home: A solution looking for a problem

The prevailing belief is that programmatic DOOH buying will solve all manner of problems. Will it? Many in the Digital Outdoor Advertising industry by this stage are familiar with the IAB Programmatic Buying Ecosystems schema that depicts the variety of components that make possible the buying and selling of digital media. […]

Editorial
Thu, Apr 13, 2017 at 6:47 PM

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Programmatic and Digital Out-of-Home – When Will DOOH Get its Share?

Let’s face it – for the last three years you couldn’t miss an article, conference session or strategy white paper appearing almost every month on the promise of programmatic buying in the digital out-of-home (DOOH) advertising. […]

Editorial
Thu, Mar 9, 2017 at 8:03 PM

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Precognition: The Future of Digital Out-of-Home

The digital out-of-home industry will face a tidal wave of disruptions in the next 10 years. Those will come in the form of sweeping changes to consumer attitudes toward ad media, more specifically how people will choose to engage with retailers and brands. It will all be fueled by the reinvention of commerce from innovative companies like Amazon, SnapChat and Rent the Runway. […]

Editorial
Tue, Mar 7, 2017 at 6:44 PM

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How DOOH networks can generate new ad revenue with programmatic buying

“If you want to buy a campaign over a digital signage network today, you have to make 50 different phone calls.” Jose Avalos, Intel. What is programmatic buying for DOOH advertising? […]

Editorial
Wed, Feb 22, 2017 at 6:20 PM

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