System-on-Chip (SoC) is an integrated digital signage solution where media player hardware is embedded within a display, eliminating the need for third-party, external media players. These external media players are the commercial equivalent of consumer products such as Roku, Chromecast and Amazon Fire. […]
Global digital out-of-home (DOOH) media revenues are on pace to grow 13% to a projected $13.4 billion in 2017, while US DOOH advertising sales are advancing at a 10% rate to an expected $3.2 billion for the full year, according to pacing data through July 31, PQ Media revealed today to Digital Signage Pulse. […]
The out of home (“OOH”) media industry continues to offer smarter digital advertising options that are now further amplified by location-based tech. Through advancements in hardware, software and buying technologies, the OOH sector is in the midst of its most transformative period on record. The digitization of OOH is accelerating. […]
The final words of the conference delivered by hosts Kevin Gleason and David Krupp were a quote by OOH veteran Doug Watts: "While those other media are crippled and fading, OOH has survived, adapted, and succeeded. OOH is not only still standing, it is standing tall. Your members and the industry as a whole have much to be proud of. […]
Leading into the 2017 OAAA\Geopath National Convention + Expo, set to take place next week in New Orleans, LA, I had the opportunity to chat with some tech power players about how and why they are involved with OOH. These experts will be featured in the Tech Talks series during the convention. […]
The prevailing belief is that programmatic DOOH buying will solve all manner of problems. Will it? Many in the Digital Outdoor Advertising industry by this stage are familiar with the IAB Programmatic Buying Ecosystems schema that depicts the variety of components that make possible the buying and selling of digital media. […]
Let’s face it – for the last three years you couldn’t miss an article, conference session or strategy white paper appearing almost every month on the promise of programmatic buying in the digital out-of-home (DOOH) advertising. […]
The digital out-of-home industry will face a tidal wave of disruptions in the next 10 years. Those will come in the form of sweeping changes to consumer attitudes toward ad media, more specifically how people will choose to engage with retailers and brands. It will all be fueled by the reinvention of commerce from innovative companies like Amazon, SnapChat and Rent the Runway. […]
“If you want to buy a campaign over a digital signage network today, you have to make 50 different phone calls.” Jose Avalos, Intel. What is programmatic buying for DOOH advertising? […]
I spoke with the new Chairman of the Digital Signage Federation Richard Ventura about the trade organization's plans for 2017. This year the Digital Signage Federation (DSF) is taking a more active part in the educational program at DSE. Could you please explain what exactly you are doing and why. […]
Digital Signage Expo has been around for many years and has long become the must-attend annual event for those involved in digital signage and digital out-of-home advertising. I talked with Andrea Varrone, the Show Director at Exponation LLC, about this year’s trade show and conference that will take place on March 28-31 in Las Vegas. […]
(Source: Ocean Outdoor) Coca Cola and Samsung sign to new proposition. Other global brands will have the opportunity to bid for the previously restricted ad space on Piccadilly Lights, one of the world’s top advertising locations. […]
The nature of today’s out-of-home advertising (OOH) is truly unique and dialectical. The oldest advertising medium has now become a most innovative, tech-heavy method of advertising that keeps growing even when other media shrink. […]
These are OOH-related excerpts from the September, 2016 PJSC Media Monthly report. […]
This is undoubtedly the last article you, DOOH (Digital Out-of-Home advertising) enthusiasts, wish to read right now. Yet another person weighs in on the programmatic DOOH Ferris wheel of highs (“eureka!”) and lows (“back to the drawing board”). […]
