Editorial

Adpack offers programmatic DOOH buying with audience analytics on one platform

Unlike its competitors in the DOOH audience analytics business, Adpack uses audience data not only for reporting but for targeting and buying as well. Adpack also runs its own fast-growing DOOH network in Germany, equipped with the proprietary audience analytics tech. Adpack has its own Supply Side Platform (SSP) that allows various Demand Side Platforms (DSPs) to access Adpack's DOOH inventory. […]

Editorial
Tue, Nov 28, 2017 at 12:47 AM

Permalink

Digital Signage System-on-Chip: Not Yet Ready for Prime Time

System-on-Chip (SoC) is an integrated digital signage solution where media player hardware is embedded within a display, eliminating the need for third-party, external media players. These external media players are the commercial equivalent of consumer products such as Roku, Chromecast and Amazon Fire. […]

Editorial
Tue, Sep 26, 2017 at 5:41 PM

Permalink

Global Digital OOH Media Revenues Pacing Up 13% in 2017, US DOOH Advertising Expands 10%: PQ Media

Global digital out-of-home (DOOH) media revenues are on pace to grow 13% to a projected $13.4 billion in 2017, while US DOOH advertising sales are advancing at a 10% rate to an expected $3.2 billion for the full year, according to pacing data through July 31, PQ Media revealed today to Digital Signage Pulse. […]

Editorial
Wed, Sep 6, 2017 at 10:31 PM

Permalink

Out of Home’s Game-Changing Transformation Continues

The out of home (“OOH”) media industry continues to offer smarter digital advertising options that are now further amplified by location-based tech. Through advancements in hardware, software and buying technologies, the OOH sector is in the midst of its most transformative period on record. The digitization of OOH is accelerating. […]

Editorial
Thu, Jun 15, 2017 at 12:50 AM

Permalink

Look Out 2017: The oldest medium shows the new ones how it’s done

The final words of the conference delivered by hosts Kevin Gleason and David Krupp were a quote by OOH veteran Doug Watts: "While those other media are crippled and fading, OOH has survived, adapted, and succeeded. OOH is not only still standing, it is standing tall. Your members and the industry as a whole have much to be proud of. […]

Editorial
Thu, May 25, 2017 at 8:51 PM

Permalink

Tech Power Players Talk OOH

Leading into the 2017 OAAA\Geopath National Convention + Expo, set to take place next week in New Orleans, LA, I had the opportunity to chat with some tech power players about how and why they are involved with OOH.  These experts will be featured in the Tech Talks series during the convention. […]

Editorial
Wed, May 10, 2017 at 12:49 AM

Permalink

Programmatic buying for digital out-of-home: A solution looking for a problem

The prevailing belief is that programmatic DOOH buying will solve all manner of problems. Will it? Many in the Digital Outdoor Advertising industry by this stage are familiar with the IAB Programmatic Buying Ecosystems schema that depicts the variety of components that make possible the buying and selling of digital media. […]

Editorial
Thu, Apr 13, 2017 at 6:47 PM

Permalink

Programmatic and Digital Out-of-Home – When Will DOOH Get its Share?

Let’s face it – for the last three years you couldn’t miss an article, conference session or strategy white paper appearing almost every month on the promise of programmatic buying in the digital out-of-home (DOOH) advertising. […]

Editorial
Thu, Mar 9, 2017 at 8:03 PM

Permalink

Precognition: The Future of Digital Out-of-Home

The digital out-of-home industry will face a tidal wave of disruptions in the next 10 years. Those will come in the form of sweeping changes to consumer attitudes toward ad media, more specifically how people will choose to engage with retailers and brands. It will all be fueled by the reinvention of commerce from innovative companies like Amazon, SnapChat and Rent the Runway. […]

Editorial
Tue, Mar 7, 2017 at 6:44 PM

Permalink

How DOOH networks can generate new ad revenue with programmatic buying

“If you want to buy a campaign over a digital signage network today, you have to make 50 different phone calls.” Jose Avalos, Intel. What is programmatic buying for DOOH advertising? […]

Editorial
Wed, Feb 22, 2017 at 6:20 PM

Permalink

New DSF Chairman Richard Ventura: DOOH is a global business and DSF is a global entity

I spoke with the new Chairman of the Digital Signage Federation Richard Ventura about the trade organization's plans for 2017. This year the Digital Signage Federation (DSF) is taking a more active part in the educational program at DSE. Could you please explain what exactly you are doing and why. […]

Editorial
Fri, Jan 27, 2017 at 12:58 AM

Permalink

Digital Signage Expo innovates to keep up with the rapidly changing DOOH industry

Digital Signage Expo has been around for many years and has long become the must-attend annual event for those involved in digital signage and digital out-of-home advertising. I talked with Andrea Varrone, the Show Director at Exponation LLC, about this year’s trade show and conference that will take place on March 28-31 in Las Vegas. […]

Editorial
Wed, Jan 25, 2017 at 6:58 PM

Permalink

Piccadilly Lights screens will be replaced with a single 4K, 790 sq. metre screen

(Source: Ocean Outdoor) Coca Cola and Samsung sign to new proposition. Other global brands will have the opportunity to bid for the previously restricted ad space on Piccadilly Lights, one of the world’s top advertising locations. […]

Editorial
Wed, Dec 7, 2016 at 5:20 PM

Permalink

Does OOH need trade associations?

The nature of today’s out-of-home advertising (OOH) is truly unique and dialectical. The oldest advertising medium has now become a most innovative, tech-heavy method of advertising that keeps growing even when other media shrink. […]

Editorial
Wed, Oct 12, 2016 at 12:43 AM

Permalink

September, 2016 DOOH Media Revenues, OOH Sector EBITDA, Valuation Metrics, CPM Comparison and Other Key OOH Market Indicators from PJSC

These are OOH-related excerpts from the September, 2016 PJSC Media Monthly report. […]

Editorial
Mon, Oct 3, 2016 at 12:28 AM

Permalink