Editorial

DPAA member profile: Alchemy Media’s first Digital Retail Network

Alchemy Media, a well-respected household name in the  Out Of Home industry, is launching their new digital urban panel network in partnership with grocery retailers across Manhattan. We sat down with Chief Revenue Officer Brad Tenem to discuss the company’s new venture.  Who is Alchemy? Alchemy Media is a street-level advertising company based out of Los Angeles and New York City. […]

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Mon, Jan 20 at 5:14 PM

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How to Make Your OOH Buy an OmniChannel Strategy by Retargeting Your Audience

Randy Kilgore, CRO, Reveal Mobile. OOH, or Out-of-Home advertising, has been a tried-and-tested method of reaching consumers for decades. Billboards, posters, and other physical advertisements have long been staples in the marketing world. […]

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Wed, Jan 15 at 4:49 PM

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Opinion: Nobody in advertising should be at CES

Sorry, but nobody in advertising should be at CES. The entire world of Advertising is utterly lost. Massive opportunities are everywhere. […]

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Wed, Jan 8 at 2:06 PM

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Tiger Party was behind the signage in Times Square for the New Year’s Eve Countdown

Digital signage consultancy Tiger Party was behind the New Year's Eve countdown and other visuals in Times Square again - for the 15th year in a row. The company is known for enabling spectacular digital billboard campaigns at major landmarks. The Tiger Party team specializes in designing, installing and managing DOOH networks of any configuration and complexity. […]

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Wed, Jan 1 at 4:50 PM

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The growing demand for dynamic pricing at quick service restaurants is a big opportunity for digital signage providers

Dynamic pricing is the practice of varying prices in connection with customer demand. Pricing can vary by time of day, location, weather and other factors. Hotel companies, airlines and ride share businesses have been using dynamic pricing for many years, but a huge opportunity remains for quick-service restaurants (“QSRs”), retail stores, food concessions and many other industries. […]

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Wed, Jan 1 at 4:47 PM

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Season’s Greetings!

To all our wonderful readers, may this holiday season bring you joy, warmth, and a world of happiness. As the year draws to a close, we hope you find moments to cherish with loved ones, reflect on wonderful memories, and look forward to a bright and prosperous New Year. Happy Holidays to you and yours. […]

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Tue, Dec 24, 2024 at 4:51 PM

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Use this code to get a free Expo Hall Pass or 20% off Conference Pass at DSE 2024 December 7-10 in Las Vegas

Use this code to get a free Expo Hall Pass or 20% off Conference Pass at DSE 2024 December 7-10 in Las Vegas. Advance Rates Available Until October 14. Conference: December 7-10, 2024 Expo: December 9-10, 2024 Las Vegas West Hall. […]

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Mon, Nov 18, 2024 at 12:10 AM

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The DSE: Time to Know and Time to Grow

By Alan C. Brawn CTSW, DSCE, DSDE. DSNE, DCME, DSSP, ISF-C Complacency is comfort in who we are, where we are, and what we know. […]

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Wed, Nov 6, 2024 at 3:20 PM

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WOO President Tom Goddard: Europe’s OOH ad revenue has overtaken the US

Europe has overtaken the US for the first time, according to WOO figures, with China still the market leader and APAC as a whole accounting for about half of global adspend. Digitisation is driving Out of Home growth, especially in Europe, World Out of Home Organization President Tom Goddard said at the WOO Europe forum, held in Milan this week. […]

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Wed, Nov 6, 2024 at 2:49 PM

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Recap of DPAA Global’s Summit held October 15, 2024 in New York

Record number of registrations for the DPAA Summit, totalling in 1,067 attendees. KEY QUOTES:  Jay Altschuler, SVP, Global Media, Mastercard "Consumer trust with brands is at an all-time low and we are really thinking about what that means and how we combat that. Ultimately we feel that we need to have a framework and an approach to establish that trust. […]

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Wed, Oct 23, 2024 at 6:11 PM

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Chairman of DPAA Global: “Leading private equity firms will make bold investments in DOOH in the next 12 months”

Below is the transcript of DPAA  Global Summit Opening Remarks by François de Gaspé Beaubien and Barry Frey. François de Gaspé Beaubien, Chairman of GymTV, Chairman & Chief Coaching Officer of Zoom Media, and Chairman of DPAA Global. […]

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Tue, Oct 22, 2024 at 8:53 PM

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DPAA Member Profile: OOH infrastructure owner Wildstone

Wildstone is Europe’s leading owner of outdoor media infrastructure and is at the forefront of digitally transforming the OOH sector. Damian Cox, Founder and CEO, told Digital Signage Pulse about the strength of billboards, the digitisation of OOH and the company’s growth ambitions. […]

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Wed, Jul 31, 2024 at 5:08 PM

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DPAA Member profile: OOH campaign verification firm Veridooh

We sat down with Veridooh co-founder Mo Moubayed. What does Veridooh do?  Veridooh is a provider of independent verification and campaign automation products for OOH media. Our flagship proprietary and patented technology, SmartCreative, independently tracks, verifies and reports on campaign delivery data across 400+ key metrics. […]

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Wed, Jul 24, 2024 at 5:16 PM

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DPAA member profile: DOOH ad tech platform Displayce

We sat down with Gordon Bonifacio, Head of Sales UK for Displayce to find out more about this fast-growing company. […]

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Fri, Jun 7, 2024 at 1:17 PM

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Digital OOH Accounts for a Much Bigger Share of Total OOH Ad Spend in the UK Than the US

Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024—compared with just 34.8% in the US. Report is available for purchase here. […]

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Tue, May 7, 2024 at 7:50 AM

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