Editorial

From planning to campaign execution and reporting – the programmatic DOOH buying process needs to be improved

Alp Ayhan, CEO, Awarion. 2025 kicked off with T-Mobile’s ~$600m acquisition of Vistar Media and ended with Broadsign’s acquisition of Place Exchange. Taken together, these moves underline one thing: there’s real conviction in programmatic as a buying model for DOOH—and in the infrastructure that will shape how the medium is bought and sold going forward. […]

Editorial
Wed, Jan 14 at 7:35 PM

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Digital signage trends for 2026, according to Safari AI Mode

This is what happens when the internet is filled with "content" pushed by vendor websites with the help of SEO. Below is what came out of our request to summarize digital signage trends for the next year [Ed]. Digital signage in 2026 is moving beyond simple displays to become intelligent, interactive, and data-driven communication hubs powered by AI, cloud technology, and advanced analytics. […]

Editorial
Thu, Dec 25, 2025 at 8:14 PM

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What’s shaping digital signage in 2026, according to Microsoft Copilot AI

Slightly different wording, but similar to what Safari's AI produced. [Ed]. The sources are pretty much the same : SEO-enhanced vendor blogs and PR articles placed in niche news websites (paid for). […]

Editorial
Thu, Dec 25, 2025 at 8:11 PM

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Global DOOH advertising trends for 2026, according to Safari AI Mode

If you look at the sources, they are mostly industry vendor blogs or company PR articles placed in niche news websites, not independent analysts. [Ed]. In 2026, Digital Out-of-Home (DOOH) is predicted to transition from a standalone advertising channel into a global operating system integrated directly into the broader digital marketing stack. […]

Editorial
Thu, Dec 25, 2025 at 8:10 PM

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Global DOOH advertising predictions for 2026, according to Microsoft’s Copilot AI

When we looked at the sources, they are mostly SEO-enhanced industry vendor blogs, not independent analysts. [Ed.] 🚀 1. AI Becomes the Core Operating System of DOOH Across multiple analyses, 2026 is described as the year AI shifts from “experimental” to mission‑critical infrastructure for DOOH campaigns. […]

Editorial
Thu, Dec 25, 2025 at 8:05 PM

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What we learned from the industry trend summaries made by AI; and it’s not AI’s fault

How marketing content overload distorts the real picture of the DOOH/digital signage industry. There are hundreds of DOOH/digital signage vendor websites publishing marketing and PR content. Many of them use SEO to get higher in search results and to be noticed by AI. […]

Editorial
Thu, Dec 25, 2025 at 8:04 PM

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DPAA member profile: Collective Intelligence Co. – DOOH audience measurement provider

We sat down with Robert Lane – CEO Collective Intelligence Co.  What does Collective Intelligence do? Explain your business solutions for potential customers.   Collective Intelligence Co. […]

Editorial · Promoted content
Tue, Dec 2, 2025 at 12:11 AM

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Beyond the Box: Redefining DOOH Around Dynamic Audiences, Not Enclosures

Joe Kunigonis, CEO, Smartify Media.  For too long, the digital out-of-home (DOOH) industry has been defined by its containers — kiosks, EV chargers, windows, bus shelters, and walls — instead of its true value: the audiences we reach and the outcomes we create. […]

Editorial
Sun, Nov 9, 2025 at 7:47 PM

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Why OOH needs global standardisation for buying and selling space

As an industry, Out-of-Home (OOH) is missing out on major opportunities - not because of a lack of innovation, but because of a lack of standardisation. Mark Bracey, Co-Founder and CCO, DoohClick. In online advertising, buying and selling inventory follow the same principles and standards wherever you are in the world. […]

Editorial
Mon, Nov 3, 2025 at 7:11 PM

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UK ad spend forecast to increase by 7.3%, to £12bn, in Q4 2025; OOH to rise by 3.1%

London, 30 October, 2025: UK advertising spend is expected to increase by 7.3% to a total of £12.0bn in the final quarter of this year, according to the latest Advertising Association/WARC Expenditure Report. The new forecasts, published today, also show that total ad spend is set to rise by 8.2% to £46.0bn during 2025 as a whole and a further 6.6% to almost £50bn (£49.1bn) in 2026. […]

Editorial
Wed, Oct 29, 2025 at 11:58 PM

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DPAA member profile: rideshare car-wrap advertiser Good Traffic (formerly mobilads)

DSPulse interviewed Alberto Mestre, Chief Commercial Officer, Good Traffic.  What does Good Traffic do? We launch transit OOH campaigns that are one-of-a-kind. Rideshare and specialty vehicles are wrapped with premium vinyl and turned into mobile billboards by our professional in-house production and installation team. […]

Editorial · Promoted content
Fri, Oct 24, 2025 at 12:11 AM

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Get $100 off your conference pass for DSE 2025 October 19-21 in San Diego – Code: DSP100

Use this code to get $100 off your conference pass for DSE 2025 October 19-21 in San Diego.  The code: DSP100. […]

Editorial · Promoted content
Fri, Oct 10, 2025 at 12:11 AM

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Register for DPAA’s Video Everywhere Summit taking place in New York on October 14, 2025

DPAA Global Video Everywhere Summit will be held at Pier Sixty, NYC. The event focuses on cutting-edge DOOH strategies for brands. Networking with 900+ industry leaders, you’ll explore brand engagement tactics that are reshaping the digital landscape. […]

Editorial · Promoted content
Fri, Aug 8, 2025 at 7:53 PM

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Dr. Stephanie Gutnik returns to the DOOH industry

Ex-Yahoo and Outfront executive Dr. Stephane Gutnik joins OOH agency Wilkins Media as EVP, Omnichannel. Stephanie has an impressive track record of working for leading out-of-home tech and advertising companies in North America. […]

Editorial
Fri, Aug 1, 2025 at 12:10 AM

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Datonics offers the same advanced programmatic data for DOOH buying as in buying display, mobile and CTV

DSPulse interviewed Michael Benedek, CEO of Datonics. What does Datonics do? Datonics is a programmatic data pioneer. […]

Editorial · Promoted content
Tue, Jul 22, 2025 at 5:30 PM

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