What’s shaping digital signage in 2026, according to Microsoft Copilot AI

Slightly different wording, but similar to what Safari’s AI produced. [Ed]. The sources are pretty much the same : SEO-enhanced vendor blogs and PR articles placed in niche news websites (paid for).

Key trends: 

• AI‑driven personalization — Screens are shifting toward hyper‑personalized, context‑aware content powered by AI, making signage feel more like a smart assistant than a static display.
• Real‑time, data‑connected content — Organizations are moving from slideshows to live dashboards, KPIs, and automated feeds that update instantly from business systems like Power BI or Salesforce.
• Cloud + AV‑over‑IP dominance — Hybrid and cloud‑managed signage networks are becoming the default, with AV‑over‑IP enabling large, scalable deployments from a single PC or central hub.
• Sustainability and energy‑efficient displays — Eco‑focused materials, lower‑power screens, and longer‑life hardware are becoming major purchasing criteria for 2026 signage rollouts.
• Smarter, interactive retail experiences — Retailers are adopting sensors, computer vision, and behavior‑responsive content to create more adaptive in‑store journeys.
• Video walls and multi‑display orchestration — Demand is rising for large‑format, multi‑screen installations managed from centralized software, especially in corporate and control‑room environments.
• Signage as a core marketing channel — Businesses increasingly treat digital signage as a primary communication medium rather than a “nice‑to‑have,” with ROI expectations and analytics to match.
• Rapid growth of smart displays in physical spaces — Businesses want signage that adapts to time of day, customer flow, and operational needs, not just static branding.

🔍 Quick comparison: What’s emerging vs. what’s maturing

Sources: industry vendor blogs.