We sat down with Robert Lane – CEO Collective Intelligence Co.
What does Collective Intelligence do? Explain your business solutions for potential customers.
Collective Intelligence Co. is an AI-powered vision analytics platform that revolutionizes digital out-of-home (DOOH) advertising with advanced audience intelligence for dynamic, real-time targeting on smart digital signage. Our proof of engagement metric stands alone as the most accurate campaign success measurement for advertisers.
What makes Collective Intelligence different, what is your unique selling proposition.
Our Core Solutions:
- Real-Time Audience Analytics: We provide live insights into who is seeing your ads, how they’re engaging, and when it matters most using privacy-first audience analytics
- AI-Powered Dynamic Targeting: We automatically trigger content based on pre-defined factors, such as audience demographics, behavior, product and zone engagement, vehicle types, journey profiling, and even clothing items worn in the camera’s field of view
- Campaign Intelligence Integration: We integrate anonymous audience and vehicle data with proof-of-play data from the CMS or DOOH DSP to provide consolidated, meaningful insights about campaign performance
- Automated Content Optimization: Our platform auto-serves the most relevant ad creative based on real-time triggers and audience behavior
What are the benefits to the brands, retailers, SMBs, consumers, programmatic, Media Owners.
- Privacy-First AI Approach: We adopt a privacy-first, ethical approach with compliance to GDPR, ISO 27001 and HIPAA, delivering powerful insights without compromising trust or data security.
- Real-Time Intelligence at Scale: Our platform uses computer vision, audience and traffic data, and campaign intelligence to trigger high-impact content in real time, – going beyond static demographic assumptions to actual audience behavior
- Comprehensive DOOH Ecosystem Integration: We work with existing Content Management Systems (CMS), Demand Side Providers (DSP) and Supply Side Providers (SSP) to make smarter decisions in trade desk sales
- Proven Revenue Amplification: Our AI-driven solution delivers up to 3x revenue growth through intelligent automation and precision targeting
Benefits.
For Brands & Advertisers:
- Reach the right audience, in the right place, at the right time — every time
- Eliminate advertising waste through precise, data-driven targeting
- Track performance by dwell time, engagement and conversion with live campaign
For Media Owners:
- Maximize revenue from every screen with real-time analytics and turnkey ad delivery
- Generate additional revenue streams through targeted ad slot sales based on precise audience demographics and
- Transform every screen into a high-performance asset
For Media Agencies:
- Better campaign performance, verified results and smarter targeting across DOOH media
- Access to granular performance data for campaign optimization
- Unified workflow integration with existing programmatic platforms
For Retailers & SMBs:
- Analyze trends and patterns in shopper behavior and tailor marketing efforts to specific audience segments, increasing engagement and conversion rates
- Drive foot traffic through targeted, contextual messaging
- Optimize store operations based on customer flow analytics
For Consumers:
- More relevant, personalized advertising experiences
- Privacy-compliant targeting that doesn’t compromise personal data security
- Reduced irrelevant advertising clutter
For Programmatic Ecosystem:
- Seamless integration with existing DSP/SSP infrastructure
- Enhanced attribution and measurement capabilities
- Real-time bidding optimization based on actual audience presence
How far along is the company, do you have success stories?
We are currently working with leading operators, including major shopping center networks, transportation hubs and digital billboard operators.
Shopping Centers: A leading operator of bustling shopping centers used our Intelligence Platform to measure audience interactions, optimize ad performance, and drive more foot traffic and sales for retail tenants.
A major transportation hub: We’re working with a major operator of transportation networks to enhance their signage systems, and prove campaign engagement. resulting in improved engagement and increased revenue for their retail tenants
Our technology foundation is built on the proven meldCX/Viana platform, which brings 10+ years of computer vision and AI development to our DOOH-specific solutions.
What are brands seeing in terms of consumer engagement because they applied your data?
While specific metrics vary by deployment, brands utilizing our data-driven approach are seeing:
- Enhanced Relevance: Dynamic content adaptation based on real-time audience composition
- Improved Dwell Time: Our platform tracks performance by dwell time, engagement and enabling optimization for longer audience engagement
- Contextual Precision: AI-powered targeting delivers the right message to the right audience at the right moment using real-time traffic, demographic and behavioral data
- Measurable Impact: Consolidated, meaningful insights that tell how well each campaign performs, serving as reference points for future campaign planning
In what markets do you currently work? Are you expanding into other markets?
Given our technology foundation and the global growth of programmatic DOOH, we are well-positioned for global expansion. Our privacy-compliant, cloud-based infrastructure enables rapid deployment across multiple markets while maintaining local compliance requirements.
Our partnership with meldCX provides global scalability, with the platform already operating internationally, giving us a strong foundation for expanding into North American, European, and Asian markets where programmatic DOOH adoption is accelerating.
To find out more, please visit collectiveintelligenceco.com