DSPulse interviewed Alberto Mestre, Chief Commercial Officer, Good Traffic.
What does Good Traffic do?
We launch transit OOH campaigns that are one-of-a-kind. Rideshare and specialty vehicles are wrapped with premium vinyl and turned into mobile billboards by our professional in-house production and installation team. Our product inventory also houses 3D foam tops, rear view screens, digital tops, holograms, internet-connected tablets, live digital retargeting, and more!
Our mission is to provide a unique platform that creates meaningful impressions for our clients while also generating additional income for our trusted rideshare drivers.
You recently announced a major company rebrand. What does this evolution signal for Good Traffic, and for the OOH industry at large?
The rebrand is a major step in our evolution from mobilads to Good Traffic. Our new name is inspired by the rapid growth of our company: an expansion of our product offerings, a 50% increase in our team members, and a whole new look for our brand.
How has Good Traffic been pioneering in the rideshare advertising space, and why do you think it’s been so effective?
Early on, the team put a strong focus on creating an operational workflow behind the scenes that would be smooth, scalable, and could meet any and all demand. We make launching campaigns a labor-free process for our clients!
We have great people. Our amazing operations team and our quickly growing sales team differentiate us from everyone in the industry, as I truly believe our company’s value lies within our team.
Netflix Senna activation in Las Vegas
Tell us more about how Good Traffic is using customization to build these creative, tailored campaigns.
We create campaigns that are unique to each client, each brand, and each moment. A perfect example would be Netflix; they asked us if we could utilize McLarens for a campaign to highlight the connection between Aryton Senna and his former team for a promotional activation for their series Senna. Another one that comes to mind is clients who have asked for custom 3D toppers or rear-view screens.
When clients ask for products or strategies that we have never done, our team works around the clock to engineer a way to make their vision a reality. We always see it as an opportunity to learn something new and add to our offerings. So we actually have our clients to thank for a lot of our growth.
Which markets do you currently work in? What does growth look like for Good Traffic?
We currently operate in every city in the United States and Mexico. Our two HQs are in New York City and CDMX. We also have partnerships across the world, which allow us to launch in South America, Canada, Europe, and the Middle East.
About Good Traffic
Good Traffic is America’s rideshare car-wrap advertiser. Founded by entrepreneurs Craig Cook and Niels Sommerfeld in 2017, we’re changing the way brands connect to consumers with high-impact OOH campaigns that move with your audience, swarm moments that matter, and create traffic. Designed to turn heads and create memorable real-life moments for your brand, we believe your ads deserve more than a billboard. They deserve Good Traffic. Learn more at: www.goodtraffic.com.