Voodooh is the dynamic DOOH content production company that helped execute this campaign that launched on February 10. To mitigate health complications caused by low temperatures, the NHS is launching a unique temperature-triggered digital bus shelter advertising campaign on Monday 10 February. […]
The wheels have indeed come off at Japanese ad giant Dentsu – no great surprise as the ad conglomerate has been cutting back all year – posting a $737m loss for 2019. Organic revenue growth was down across the board, 12.3 per cent in Asia Pacific, home territory. […]
Ocean Outdoor, the listed digital billboard specialist, is investing in 93 locations in Glasgow and Edinburgh to boost its roadside impact. The company is developing a “super-premium” advertising board network across key routes in Scotland, such as the M8 and A8, which are expected to deliver 26 million impacts every two weeks. […]
Through Verizon, marketers can now buy video, mobile, display, native, connected TV, audio and DOOH inventory. Media and tech firm Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH, to bring the digital billboard and screen inventory of JCDecaux onto its ad marketplace (demand-side platform). […]
The retail industry has undergone multiple transformations during the past century, with those who adapt and innovate continuing to survive. It also helps if one is exceptionally unique. It seems that the world's consumers have gotten a little tired from having to explore multiple shopping locations to find what they want or need. […]
NEC has released the NEC Open Modular Platform, powered by signageOS technology, providing single code-based API access to connect to NEC hardware. The uniformed incorporation of signageOS’ optimised technologies reinforces its commitment to its Open Modular intelligence (OMi) philosophy and goes beyond traditional operating systems. […]
With Google and Facebook yielding massive control over the online ad market, leaving only scraps for other ad platforms, perhaps it was only natural that tech startups would take a step back and start to look for opportunities in selling billboards. […]
Most of us are familiar with a REIT (Real Estate Investment Trusts) since Lamar and Outfront use that structure. However, understanding REITs and why they make sense for an outdoor company can be a little more confusing. The following article by Alex Pettee, CFA of Hoya Capital Real Estate provide some well informed background on tax implications for a REIT. […]
Valentine's Day is a big deal for marketing firms. The holiday's commercial slant has made it ideal for developing marketing campaigns around happy couples, gifts and the air of romance that's all around. […]
It is remarkable how many companies seem to be in the outdoor LCD display business – there has to be at least 20 companies at ISE all showing various iterations of a super-bright display in a metal box, for advertising street furniture, wayfinding kiosks and drive thru promo and menu screens. […]
Deal Street Asia reports that Xinchao Media, which places ads in and near elevators and escalators, laid off 500 workers. When people aren’t commuting to work they aren’t seeing ads. The company’s founder says: “to survive from the epidemic, we will have to slam on the brakes, retrench cashflows and reduce costs. […]
Steve McNeely, Managing Partner at Tantara Capital Partners, LLC. I give the Independent Operators Association a lot of credit for bringing the independents together so they can take advantage of group buying or group benefits…People say OAAA is just the big guys. Well it’s not. […]
With a projected market value of $32.1 billion by 2025, Digital Out-of-Home is far from saturation: it has almost idle segments and lack of standardization (especially, when it comes to traffic). All of this opens numerous possibilities for AdTech companies to find their niches and diversify their businesses. […]
As 2020 begins, all the major wireless carriers now have some kind of 5G. This is going to impact more than just your data plan. 5G will also change the future for digital out of home. […]
London, UK (Feb 12th, 2019) – Today, Gü, the award-winning premium dessert brand, is kicking off a tongue-in-cheek, socially driven OOH campaign for Valentine’s Day. Love Notes invites dessert lovers to submit romantic tweets inspired by the lyrics of iconic love songs, all with a delicious Gü twist. […]
