A Promising Niche for AdTech In 2020: DOOH Market Is Far from Saturation (MarTechSeries)
With a projected market value of $32.1 billion by 2025, Digital Out-of-Home is far from saturation: it has almost idle segments and lack of standardization (especially, when it comes to traffic). All of this opens numerous possibilities for AdTech companies to find their niches and diversify their businesses. […]
Wed, Feb 12, 2020 at 6:07 PM