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The cost of canceling the Mobile World Congress (Marketplace)

There are a lot of ways to think about the cost of the virus-induced cancellation: 100,000 visitors no longer flying into Barcelona, no longer spending half a billion dollars on restaurants and hotels and transportation. Other costs, though, are harder to measure. Ask mobile industry analyst Avi Greengart, who runs his own company in New Jersey. […]

marketplace.org
Sun, Feb 16, 2020 at 6:51 PM

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The Drum: Why the advertising industry will miss Mobile World Congress this year (and why it won’t)

Advertising has moved on. The reason for this minimal impact is because the heyday of the mobile advertising industry at MWC is long past. Back in 2012/13 the industry was the star of the show, dominating Hall Eight with vast stands (the company I worked for at the time built a stand that occupied a whopping 128 meters-squared). […]

thedrum.com
Sun, Feb 16, 2020 at 6:50 PM

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New York Post: Mobile World Congress companies shouldn’t expect money back: organizers

Companies that shelled out money for the canceled Mobile World Congress shouldn’t expect to get it back anytime soon, the conference’s organizers said Thursday. The GSMA, the industry body that puts on the world’s largest smartphone trade show, canceled this year’s event Wednesday after several major companies pulled out over fears about the deadly coronavirus outbreak. […]

nypost.com
Sun, Feb 16, 2020 at 6:47 PM

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LG Display to enhance small OLED portfolio and wean off money losing LCD (Pulse Korea)

South Korea’s LG Display Co. will bolster lineup and output in small OLED portfolio for automobile and commercial displays to expand penetration beyond large-screen TVs and dramatically wean off money-losing LCD business. […]

pulsenews.co.kr
Sun, Feb 16, 2020 at 6:28 PM

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Kinetic & Paramount use integration with Snapchat and AR in Sonic the Hedgehog DOOH campaign (Adworld)

The creative for Digital Out of home (DOOH) formats includes a Snapcode, which provide a platform for engaging and interactive creative content. Passers-by simply open their Snapchat App and scan the Snapcode to reveal an augmented reality (AR) activation where Sonic, the iconic speedy blue hedgehog, comes to life and jumps out of the screen. […]

adworld.ie
Sun, Feb 16, 2020 at 6:16 PM

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Best Digital Signage Players for 2020 (TelemetryTV)

More and more new hardware options are hitting the market. Here are the best digital signage players for 2020.   The first thing you’re going to need to do is invest in three key ingredients: a digital signage software solution, screens, and a media player for each display. […]

telemetrytv.com
Sun, Feb 16, 2020 at 4:30 PM

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Outfront Media runs augmented reality DOOH campaign for Valentine’s Day (DSToday)

Outfront Media Inc. has launched a augmented reality DOOH Valentine's Day campaign across the U.S. Customers can scan QR codes on smaller DOOH assets or visit a URL on larger displays and access an augmented reality filter in Instagram stories. […]

digitalsignagetoday.com
Fri, Feb 14, 2020 at 6:17 PM

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How oOh!media uses data to make DOOH campaigns more effective (AdNews)

Tara Coverdale is oOh!media's Data and Insights Director. Here at oOh! we bring unique, robust, trusted data into our business. […]

adnews.com.au
Fri, Feb 14, 2020 at 6:11 PM

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OUTFRONT ‘may pay kidnapping ransom’, and other excerpts from the Lamar, OUTFRONT and Clear Channel Codes of Conduct (Billboard Insider)

“As a rule of thumb, you should not give or receive gifts that are excessive…gifts with a value greater than $250 are excessive.” (OUTFRONT) “Employees, officers and directors must not accept…any gifts from any customers, suppliers or others…other than items of nominal value. […]

billboardinsider.com
Fri, Feb 14, 2020 at 5:53 PM

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OOH campaigns around Valentine’s Day (OAAA)

Valentine’s Day is raking in a record level of spending this year, according to the National Retail Federation. […]

specialreports.oaaa.org
Fri, Feb 14, 2020 at 12:10 PM

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3 reasons to consider deploying a digital signage kiosk at your venue (DSToday)

Interactivity equals better analytics. With advertising, the biggest issue is always how one measures how effective it is. For example, if you deploy a display in a mall, you could get a good figure of how many people walk through the mall daily, weekly and monthly and, from that, gain a rough estimate of impressions. […]

digitalsignagetoday.com
Fri, Feb 14, 2020 at 12:10 AM

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Review of the ISE 2020, the world’s largest AV tech exhibition (IBC)

With more than 80,000 attendees, and 1,300 exhibitors (minus LG and a few others from Asian Pacific which elected to stay home due to virus fears), there’s a lot to take in at the world’s largest exhibition for AV and systems integration professionals. XR, Esports, smart buildings, and the evolution of screens are some of the core topics being discussed at this week’s ISE conference. […]

ibc.org
Thu, Feb 13, 2020 at 7:52 PM

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16:9: Global Digital Signage Awards Handed Out In Amsterdam; CEO of Broadsign Burr Smith got the ‘outstanding individual in the industry’ title

The global Digital Signage Awards – which Sixteen:Nine has been supporting for the last few years – had its big annual night Wednesday evening at a beautiful old theatre and hall in central Amsterdam. I don’t have a full winners’ list – because that would have been smart of me to seek out and prepare – but will have within a day or two. […]

sixteen-nine.net
Thu, Feb 13, 2020 at 7:50 PM

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Why digital OOH will explode in 2020 (MarTech Advisor)

Michael Provenzano CEO & Co-founder , Vistar Media. Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. Vistar Media’s Michael Provenzano provides five growth predictions for this traditional media channel for 2020. […]

martechadvisor.com
Thu, Feb 13, 2020 at 7:47 PM

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Verizon Media and VIOOH sign seven-market outdoor deal (Campaign)

Advertisers will be able to select new DOOH inventory through Verizon's unified DSP. Verizon Media has partnered VIOOH, JCDecaux’s digital out-of-home marketplace, as it aims to expand the range of programmatic campaigns it can offer across media channels. […]

campaignlive.co.uk
Thu, Feb 13, 2020 at 7:40 PM

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