Fleet travel has improved to 98% of normal. Make sure your truckstop clients know this. Ten States (Alabama, Alaska, Idaho, Montana, North Dakota, Oklahoma, South Carolina, South Dakota Utah Wyoming) now have travel which exceeds the control period before covid-related travel declines. […]
Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions at scale and to enhance OOH integrations seamlessly into the broader media ecosystem. […]
With the doors of Nevada casinos opening Thursday, companies are rolling out fresh marketing campaigns to get customers through them. And, while some companies are rallying around new slogans and promotions, the Las Vegas Convention and Visitors Authority is putting its newest campaign on hold. […]
Insider’s Take: All productive changes providing more flexibility and time for the business owner. Hopefully, they will get legislation pushed though to allow expenses related to PPP loan forgiveness to be fully deductible. With both the Senate and House approving changes to the Paycheck Protection Program, here is a quick summary of what is in the bill and one thing that is still left out. […]
Xaxis used geo-fencing technology to measure DOOH exposure among individuals, then against mobile ads delivered to the same locations. Results revealed that store footfall increased by 198% among groups exposed to both outdoor and mobile ads, meaning those who had been engaged by outdoor and mobile sequentially visited Manyavar stores three times as often as those who had not. […]
SMBs often engage a digital agency to boost or build their online presence, with things like social media and pay-per-click marketing, and search engine optimisation. However, when it comes to incorporating an out-of-home campaign into the marketing mix, it usually requires a specialist media buying agency. […]
Joe Mancino, CEO, GreenSigns. We’ve built many new signs in Chicago. We’ve grown organically…Whenever we spec out a new billboard we spec it out with sustainability in mind. […]
(Paris, June 9th 2020) – Quividi, the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, is about to release an upgraded version of its Audience Measurement Platform that can count DOOH audiences even though they are wearing a face mask. […]
In normal times – remember those? – many of you would be getting yourself organized to get in a car or hop on a flight to get to Las Vegas next week for the 2020 edition of the big pro AV trade show InfoComm. While Vegas is re-opening its casinos and other attractions (amidst 100+ daily new COVID-19 cases in Nevada), the trade show cancelled weeks ago. […]
I could do almost nothing else but re-post PR about digital signage and pro AV companies releasing their take on a solution for problems brought on by COVID-19, but they’re all quite similar. So I’m not doing that – focusing on ones that have a different spin or come from a “major” player in the eco-system. […]
Talon Outdoor’s latest data readings show roadside traffic is now returning to pre-lockdown levels in some areas. The out-of-home ad firm’s latest findings from its proprietary data management platform Ada, show that roadside journeys throughout the UK are now just 16% below the standard benchmark for the week ending 31 May. […]
The latest weekly industry impact survey done by the AV trade association AVIXA suggests the reality is really starting to settle in that the COVID-19 pandemic is going to hurt business for a long time. The top takeaways this past week: Short-term blows to pro AV, while still landing, are no more prevalent than before. Companies still continue preparing to weather declines in revenue. […]
New travel data shows a significant increase in Canadian’s’ travel activity across Canada. People are spending more time outdoors as restrictions are lifted and businesses re-open. Travel activity has increased compared to the first week of reported numbers to the week of May 18-24. […]
Ocean Outdoor Ltd on Monday swung to a loss for 2019 and said it is still not possible to forecast the impact of coronavirus on the company's performance despite some positive signs of activity picking up. […]
How will Near Field Communication (NFC) connectivity change digital signage in the next five years? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “The Tom Cruise future movie Minority Report displayed quite a bit of future tech. […]
