Xaxis: Combined outdoor and mobile campaign for Manyavar results in 198% increase in footfall traffic (Brandequity)

Xaxis used geo-fencing technology to measure DOOH exposure among individuals, then against mobile ads delivered to the same locations. Results revealed that store footfall increased by 198% among groups exposed to both outdoor and mobile ads, meaning those who had been engaged by outdoor and mobile sequentially visited Manyavar stores three times as often as those who had not. […]