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16:9: New Touch Film Enables Smartphone-Level Touch On Big, Tiled LCD Video Walls

The touch technology firm TSItouch has started marketing a new touch film that can be applied to commercial LCD displays, resulting in the sort of responsiveness available on handheld device screens, and spanning between multiple screens on video walls. The company, based in Pennsylvania, worked with the Portuguese firm DISPLAX on what is called PCAP Tile. […]

sixteen-nine.net
Fri, Oct 23, 2020 at 9:32 AM

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Is Average Miles Traveled Per Day a Metric Which Anyone Outside of OOH Gives a Crap About? (OOHToday)

I did not understand the point of this article, I just liked that the word "crap" was used in the headline. Which probably implies that it must be some serious stuff... [Ed.] According to Geopath, Average Miles Traveled Per Day is up. […]

oohtoday.com
Fri, Oct 23, 2020 at 12:11 AM

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Review of three touchless interactive digital signage technologies (DSToday)

by Jeff Hastings. Audio Authority's Ascentic Retail Engineering business has just introduced a family of Air Select Touchless Sensors. The AirSelect proximity sensors make it possible to be easily integrated into existing displays – which is great because retailers don't have to replace existing display hardware. […]

digitalsignagetoday.com
Fri, Oct 23, 2020 at 12:08 AM

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16:9: Digital Signage-based COVID Counter-Measures Keep On Coming

Back in late Q1 and early Q2, when the gravity of the pandemic really grew evident, there was an initial flood of companies rapidly developing and marketing a series of screen-based counter-measures aimed at retailers, restaurant operators and businesses. […]

sixteen-nine.net
Thu, Oct 22, 2020 at 5:44 PM

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Nielsen says it now has audience data for omnichannel advertisers in one place, as opposed to silos, as before (Nielsen)

Advertisers can now create a full omnichannel marketing strategy and implement a consistent audience strategy across media for brands, as opposed to running siloed strategies across channels. For example, advertisers in FMCG can leverage supermarket purchase data and activate that with audiences across CTV, radio, OOH, social and digital channels. Privacy is increasingly important to consumers. […]

nielsen.com
Thu, Oct 22, 2020 at 5:26 PM

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TechRadar’s list of “Best digital signage software in 2020” looks strange, at best

The ranking is undeniably questionable. It looks like it's based on vendors' own submissions, but here it is [Ed.] 1. NoviSign; 2. […]

techradar.com
Thu, Oct 22, 2020 at 4:22 PM

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16:9: That Giant LCD Fab Touted For Wisconsin … Never Mind

People who genuinely know the display industry, and how it works, would have looked at the big announcements about plans for a huge LCD display plant in Wisconsin, and thought, “Yeah, that dog don’t hunt.” It appears they were right. The much-touted Gen 10.5 LCD factory that Foxconn said it was going to build in Mount Pleasant, Wisconsin appears to have hit the skids. […]

sixteen-nine.net
Thu, Oct 22, 2020 at 2:54 PM

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16:9: DSF, AVIXA Announce Early Plans For Two-Day Virtual Conference, Called D=SIGN

The relationship announced recently between the Digital Signage Federation and AVIXA is starting to get some substance to it, with word today that there will be a two-day virtual conference in early December focused on digital signage and DOOH. The event is called D=SIGN and will run Dec. 8-9. […]

sixteen-nine.net
Thu, Oct 22, 2020 at 2:07 PM

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Media City and Signpatico Merge, Become Canada’s 3rd Largest DOOH Network VENDO Media

Media City and Signpatico enthusiastically announce the strategic joining of networks and alignment of people, platforms and processes into a new brand; VENDO Media (“VENDO”).   VENDO is instantly Canada’s 3rd largest DOOH network offering over 240+ digital faces from coast to coast and growing! […]

dpaaglobal.com
Thu, Oct 22, 2020 at 9:08 AM

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Digital Signage Hand Sanitiser Solutions vs. Traditional Dispensers (Allsee)

To help slow the spread of coronavirus, the government advises that businesses should provide hand sanitising facilities, as well as displaying clear guidance on safety measures like hygiene, social distancing and face coverings. […]

allsee-tech.com
Thu, Oct 22, 2020 at 5:29 AM

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NoviSign’s Digital Signage Software Is Now Integrated with Samsung Tizen Digital Displays (Digital Journal)

NoviSign Digital Signage has released their Samsung Tizen based app. This progression eradicates the need for an external digital signage player without sacrificing media playback quality, streamlines installation and reduces hardware costs. […]

digitaljournal.com
Thu, Oct 22, 2020 at 12:10 AM

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MediaPost: OAAA Launches Working Group, Sets Standards For Real-Time Bidding on OOH Inventory

The Out of Home Advertising Association of America this week will launch the OAAA OpenRTB Working Group in the U.S. to establish standards for real-time bidding (RTB), a method and protocol that makes it possible for ad impressions to go "up for auction" in real-time. […]

mediapost.com
Wed, Oct 21, 2020 at 6:15 PM

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Advertisers can now book VIOOH’s DOOH inventory through TPS Engage demand-side platform (MarTech Series)

The collaboration will make VIOOH’s inventory which includes exclusive access to JCDecaux’s digital inventory globally, bookable through the TPS Engage platform, allowing advertisers to plan contextual campaigns and buy standardized hourly media slots on thousands of screens in top markets around the world such as the US, UK, Germany, Spain, Italy, and more. […]

martechseries.com
Wed, Oct 21, 2020 at 6:13 PM

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Mobile research specialist MFour launches OOH Benchmarks tool to help advertisers measure the effect of outdoor campaigns (MRWeb)

MFour uses GPS technology to collect information at what it calls the 'point of emotion'; and offers the Surveys On The Go app, providing access to an all-mobile panel, and the MFourDIY survey tool. […]

mrweb.com
Wed, Oct 21, 2020 at 6:01 PM

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New machine-learning software from Cineplex Digital Media optimizes in-store digital signage content (Sign Media)

The software, Flex SmartEngine, allows brands to leverage data in their physical stores to deliver the right content to the right audience at the right time, automatically optimize campaigns to get the highest return on investment (ROI), and ultimately drive business. […]

signmedia.ca
Wed, Oct 21, 2020 at 5:50 PM

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