Daktronics has pushed out a fact sheet on ALL the direct view LED installed at the new Circa Resort and Casino, which opened last week on Fremont, in downtown Las Vegas. The resort has a MASSIVE sport book display inside, and giant displays poolside and on one facade of the hotel tower. The specs says: 5,750 sq. […]
The joint venture tie-up between Sharp Corporation and NEC Corporation has now been formalized, with the new company to be known from now on as Sharp NEC Display Solutions Ltd. (or SNDS). The JV is the result, from months ago, of Sharp acquiring 66% of shares for NEC Display Solutions Ltd. Sharp is owned by Taiwan’s Hon Hai Precision, aka Foxconn. […]
Featuring some of the industry’s most influential voices, the event will offer attendees an opportunity to connect with industry leaders and hear expert opinions about one of the industry’s most impactful advertising categories. […]
Insider sat in on last week’s OAAA chief marketing officer roundtable. Lamar's Tommy Teepell says the pandemic was not a setback but a setup to a new way of selling. When this thing first hit we immediately circled up in the board room… We were determined that we were going to follow a few guidelines. […]
Advertisers can now purchase DOOH campaigns on Quebecor's network of digital street furniture through Vistar’s programmatic platform. Vistar Media is a source of digital out-of-home advertising demand and will enable Quebecor Out-of-Home to provide its customers with one of the most complete service offerings anywhere. […]
By Alasdair Muller, Guerrilla IMC. Programmatic advertising refers to the sale and purchase of advertising space in real time, through software used to automate the buying, placement and optimisation of media inventory. Put very simply: programmatic media buying uses computer algorithms and various data sources to serve the right advertising to the right audience at the right time. […]
If Raspberry Pi mini-PCs are part of your digital signage hardware mix – as a vendor, integrator or end-users – you may be intrigued by news that there is now support for the latest version of Android on the low-cost devices. […]
The LA startup that uses a highly optimized transparent LCD displays and enclosures to create life-sized, hologram-ish visual effects has completed a new $3 million fundraising round that will be used, in part, to devlop a small desktop version for content creators. […]
Tracey Hess, the Sales Administrator at New South Outdoor. We don’t put collections on the sales people. I thing that makes for awkward relationships for them. […]
JCDecaux is backing Emirates Team New Zealand all the way as the Kiwi crew looks to defend its title in the highly anticipated 36th America’s Cup Presented by Prada to be held in Auckland. […]
The Port Authority of New York and New Jersey announced four new contracts for advertising services on Oct. 29, which are expected to generate nearly $400 million in revenue for the agency over the next 12 years. The contracts will drive $90-$100 million in investment in cutting edge digital infrastructure. […]
Ex-Kinetic WW Co-CEO Rachana Lokhande is now Advisor at Indian Outdoor Advertising Association – IOAA. Ex-OUTRFRONT and Washington Post VP Media Cecilia Lang is hired as Chief Revenue Officer, Firefly. James McDonnell became Chief Executive Officer at VENDO Media Inc. […]
Average daily miles travelled increased in 24 of 50 states in October versus September. Daily miles travelled remained the same in 5 states and declined in 21 states. […]
A smirking Hat Tip to Middletown, CT-based Reality Interactive for issuing a second press release about the same thing, and showing how tech companies are constrained by their clients in what they can say about big projects. The company put out PR recently indicating its contactless body temperature check screen-thingie was seeing marketplace adoption. […]
Media predicted to perform well year-on-year include out of home (+57.1%), magazine brands (+18.8%) and regional newsbrands (+16.2%), underpinned by strong growth in their online formats. […]
