MediaPost: OAAA Launches Working Group, Sets Standards For Real-Time Bidding on OOH Inventory
The Out of Home Advertising Association of America this week will launch the OAAA OpenRTB Working Group in the U.S. to establish standards for real-time bidding (RTB), a method and protocol that makes it possible for ad impressions to go "up for auction" in real-time. […]
mediapost.com
Wed, Oct 21, 2020 at 6:15 PM
Wed, Oct 21, 2020 at 6:15 PM