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16:9: Swiss computer vision Firm Advertima Bolsters Smart Digital Signage Team

The Swiss computer vision firm Advertima has announced what appears to be a serious push into AI-driven solutions for digital signage, with a focus on retail.   The company has hired an ex-Navori guy to run global sales and and former Toshiba guy as senior sales director. They’s also added a seasoned AI guy for the board of directors. […]

sixteen-nine.net
Tue, Dec 8, 2020 at 1:27 PM

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16:9: D=SIGN Is Live – Are You Watching?

The inaugural D=SIGN online digital signage conference is now live. BrightSign’s Jeff Hastings is on right now talking about cloud networks. You can still register, and last time I heard there was north of 2,000 people who had done so. […]

sixteen-nine.net
Tue, Dec 8, 2020 at 12:23 PM

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When the pandemic is over, this threat to OOH will remain: calls to ban outdoor advertising (MidWest Socialist)

by Vivien Schwarz. Walk down a street of almost any major city and one will be bombarded with colorful corporate logos, gaudy advertisements, and catchy jingles. In fact, there are few public places where one can go without being pressured into purchasing something or feigning interest in a private business. […]

midwestsocialist.com
Tue, Dec 8, 2020 at 12:14 AM

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The Importance of Investing in the Future of Your Digital Signage Business (DSFederation)

Jeff Hastings, CEO, BrightSign. One thing that’s become clear to me over the past several months is how critically important it is that each and every one of us stay engaged and involved through this tough time. Despite the promising vaccine news that’s been trickling out recently, we still have a long road to recovery. […]

digitalsignagefederation.org
Tue, Dec 8, 2020 at 12:11 AM

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Clear Channel Outdoor wins court appeal against claims of alleged Texas Election Code violations (Billboard Insider)

On November 17, 2020, the Texas Court of Appeals for the Fourteenth District in Houston, affirmed the trial court’s decision in Anthony Buzbee vs Clear Channel Outdoor and Sylvester Turner. In doing so, the appellate court agreed that both the injunctive and monetary relief sought by Buzbee for alleged Texas Election Code violations against Clear Channel and Turner should be dismissed. […]

billboardinsider.com
Tue, Dec 8, 2020 at 12:10 AM

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Lamar Advertising Displaying FEMA Emergency Alerts on Digital Billboards Nationwide

The emergency alerts, provided through FEMA’s Integrated Public Alert & Warning System (IPAWS), will be displayed on select Lamar digital billboards throughout the country. IPAWS is FEMA's national system for local alerting that provides authenticated emergency and life-saving information to the public through mobile phones, radio, television and internet-based services. […]

fema.gov
Tue, Dec 8, 2020 at 12:08 AM

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Digital signage software maker Navori Labs Implements Immersive 8K Customer Experience in Bahrain Shopping Mall

Navori’s IPR software accelerates performance rendering for digital signage, keeps shoppers at Mall of Dilmunia engaged with panoramic 3D visual presentations Navori Labs is driving a continuous immersive, 360-degree 3D experience on the Middle East largest 8K LED ceiling screen at Mall of Dilmunia in Bahrain. […]

navori.com
Tue, Dec 8, 2020 at 12:08 AM

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Financial Times: Global ad market set for rebound after weathering Covid storm

Global advertising spending was hit significantly harder by the 2008 financial crisis than the 2020 pandemic. Outdoor and cinema advertising, the biggest casualty of 2020, is expected to rebound in 2021 but will take longer to recover lost ground from the pandemic. GroupM estimates the category took a 31 per cent hit in 2020 and will see 18 per cent growth in 2021. […]

ft.com
Mon, Dec 7, 2020 at 11:14 PM

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CMO: Agencies revise ad spend figures up as COVID dust settles

By Nadia Cameron. GroupM and Zenith both cite improved global ad spend figures for 2020 than first thought. GroupM expects out-of-home to record 31 per cent decline in 2020. […]

cmo.com.au
Mon, Dec 7, 2020 at 11:11 PM

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Clear Channel Outdoor cuts $32 million in expenses (Billboard insider)

Insider’s take: If you are a Clear Channel Outdoor investor wouldn’t you want the company’s execs focused on a 35% cashflow margin US business as opposed to an underperforming 9% cashflow margin international business. This equates to 1-2% of Clear Channel’s total expense and 5-6% of Clear Channel Outdoor’s SG&A expense. […]

billboardinsider.com
Mon, Dec 7, 2020 at 11:10 PM

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PC Mag: LG Is Developing Transparent OLED Automatic Sliding Glass Doors

By Matthew Humphries. Get ready for every store to have automatic doors covered in video ads. LG is one of the leaders in OLED panel development, especially when it comes to televisions. […]

pcmag.com
Mon, Dec 7, 2020 at 10:56 PM

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‘Obies’ fact check: Jim Johnsen could not find proof that ancient Egyptian obelisks were used for advertising (OOHToday)

by Jim Johnsen, Managing Director, Johnsen, Fretty & Company. This weekend, I decided to fact check their position. And I may have missed it, and I may get shot for saying this…but no where could I find a source that confirmed the obelisk was used for advertising or for commercial messaging for that matter. […]

oohtoday.com
Mon, Dec 7, 2020 at 7:25 PM

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Preview of the next free legal seminar by OAAA for billboard operators (Billboard Insider)

By Kerry Yoakum, OAAA. The substantive agenda features topics that broadly impact out of home media: the constitutional challenge to existing regulation, local taxation, privacy, contracts, leasing, and pandemic-related legal issues. Click here to register. […]

billboardinsider.com
Mon, Dec 7, 2020 at 7:17 PM

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Four tips for billboard operators from the owner of Brown Dog Outdoor (Billboard Insider)

Tracey Hess operates a company called Brown Dog Outdoor which specializes in accounts receivable invoicing and collections, digital billboard scheduling and management for small to medium sized operators. She enjoys helping billboard operators with the little things that add up to the big things that impact the bottom line. […]

billboardinsider.com
Mon, Dec 7, 2020 at 7:04 PM

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Quividi integrates its DOOH audience analytics technology with location-based media measurement platform Moving Walls

The integration combines Quividi’s real-time audience and campaign intelligence data & analytics with Moving Walls’ Data Management platform (DMP), providing advertisers and Media Owners with a more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards. […]

quividi.com
Mon, Dec 7, 2020 at 6:50 PM

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