Financial Times: Global ad market set for rebound after weathering Covid storm
Global advertising spending was hit significantly harder by the 2008 financial crisis than the 2020 pandemic. Outdoor and cinema advertising, the biggest casualty of 2020, is expected to rebound in 2021 but will take longer to recover lost ground from the pandemic. GroupM estimates the category took a 31 per cent hit in 2020 and will see 18 per cent growth in 2021. […]
Mon, Dec 7, 2020 at 11:14 PM