Unlike many cities across Texas and the country, Houston has not been allowing digital displays for off-premise signs. However, an email from Richard Rothfelder this week indicates that Houston is changing their mind on digital billboards. […]
Nancy Cooper, Global Editor in Chief, Newsweek. Many corporations have stepped up in this crisis. They care about being good citizens and give back to the communities they operate in. […]
Plastic Logic has developed a 2.1 inch flexible screen that is using E INKS Advanced Color E-Paper. This is the first time that this tech has been used in such a small form factor, since it was originally developed for digital signage. Plastic Logic developed the backplane, which is using an organic TFT. […]
What if we told you there’s a better and more cost-effective way of marketing your real estate business? A way you can ditch all those dull static signs, get rid of printing costs, and modernize your real estate brand? And a way you can seamlessly mesh your real estate business’ digital presence with its physical footprint? […]
Steve Sapp hired as Senior Vice President, Digital OOH Sales at National CineMedia (NCM). Christopher Thornton hired as VP, Digital at Horizon Media. […]
Boston Omaha’s Co-CEOs Alex Rozek and Adam Peterson. […]
A pair of tech research firms have produced an interesting report on the energy demands of consumer video devices, and produced some insights I am guessing are not widely known – notably that 8K displays are energy hogs. The joint study – called The Sustainable Future of Video Entertainment – was released by InterDigital and Futuresource. […]
The PJ Solomon data only uses four segments – bulletins, posters, transit, place-based). It also shows a cpm range. Here’s a more detailed table of Out of Home average CPM’s provided by Adomni. […]
The announcement says that the integration "allows DOOH advertisers to reserve or buy future DOOH inventory supplied by Atedra across the NYIAX marketplace. The move extends the value that Atedra’s DOOH advertising and publishing partners receive by allowing them to showcase advertising opportunities to new demand sources and ad buying partners on the NYIAX marketplace. […]
Ernst Vos, CCO blowUP media Group. The city council of Amsterdam has decided to ban this type of advertising because it wishes to reduce the amount of advertising in public spaces. This decision is part of a broader set of measures. […]
For the last two or three years I have seen countless vendors – mostly from China – marketing LED posters on floor stands as promotional posters for scenarios like retail. […]
51% of digital taxi top ad viewers notice them “all” or “most” of the time, and notice rate increases to 76% for interior digital taxi ads. […]
By Johanna F. Still. Featured: Lamar, Grey Outdoor. […]
The cities of Melbourne and Brisbane have won a Federal Court appeal over the roll-out of Telstra’s new phone booths which are almost three metres high and feature 75-inch LCD screens capable of showing four advertisements per minute. […]
Of course there are parts of out of home that are hurting and have been hurting and it’s important from the OAAA perspective to give those areas a little extra support…place based and cinema for sure. Definantely hurt by this. […]
