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Self-promo infographic from Moving Walls contains some DOOH market statistics from 2020

An Unusual Year Comes to an End [Infographic] Throughout 2020, we were all forced to stay within the boundaries of our homes but we still managed to make progress, learning new skills, adopting new technologies, and appreciating the little things. See how we accelerated transformation within the OOH ecosystem and set ourselves up to dominate 2021! […]

movingwalls.com
Sun, Jan 3, 2021 at 6:09 PM

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KWP director pitches the concept of Mixed Reality for theme parks and attractions (Digital Signage Today)

By Kevin Williams. Displays aren't just for advertisements anymore. Now, mixed reality, projection mapping and other immersive technologies are delivering truly innovative customer experiences at theme parks and attractions around the globe. […]

digitalsignagetoday.com
Sun, Jan 3, 2021 at 6:00 PM

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Jamaica Observer: Jamaica’s premier event management and digital signage company Main Event achieves $1bn in revenue, with a dip of 42% in 2020

By Durrant Pate. Profit plummets by 119%, but company manages to achieve revenues of $1 billion even with 42% dip. The novel coronavirus pandemic has had a devastating impact on Main Event Entertainment Group, sending its year-over-year profits plummeting by 119 per cent, which equates to $115 million. […]

jamaicaobserver.com
Sun, Jan 3, 2021 at 5:56 PM

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E Ink digital signage experiences greater adoption (Good E-Reader)

By Sovan Mandal. The recent trend of using E Ink displays as digital signage in different parts of the world is growing. This again isn’t anything new given that E Ink has also been working on Advanced Color E-Paper or ACeP displays for some time now. […]

goodereader.com
Thu, Dec 31, 2020 at 5:47 PM

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Should the digital signage industry be renamed? (Recorded panel, 28:42 by AVNation)

Joining us in this conversation is Director of Strategic Accounts for Reflect Systems Andrea Varrone, Show+Tell President Phil Lenger and CEO & Founder of OpenEye Global Bryan Meszaros to look at what is changing in this industry and how it might evolve further. […]

avnation.tv
Thu, Dec 31, 2020 at 5:41 PM

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Top 10 OOH advertisers in New York City – the largest DMA in the US (Geopath via OOHToday)

by Anthony (A.J.) Cioffi. 83,000 OOH assets audited within this market by Geopath generate 6.8 billion impressions every week. See below for the top ten spenders in the DMA for the months of April through June. […]

oohtoday.com
Thu, Dec 31, 2020 at 5:18 PM

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CEO of DOOH ad-tech firm Moving Walls coins the term “Outernet Marketing” (Media4Growth)

Srikanth Ramachandran, Founder and CEO, Moving Walls. The ‘Outernet’ is a term coined by the Moving Walls group that defines any opportunities for brands to target audiences while they are not engaged online or on their mobile. “For the longest time, the Outernet screens have been immensely undervalued because unlike the internet, audiences are not addressable,” the note posits. […]

media4growth.com
Thu, Dec 31, 2020 at 12:08 AM

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OOH brokers: Link Media has weathered the storm far better than the big three (Billboard Insider)

Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker. Funds have been held back on digital deployment. That’s just waiting to burst. […]

billboardinsider.com
Wed, Dec 30, 2020 at 8:34 PM

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MediaPost: High-stakes Senate runoff election in Georgia show how billboards have become a platform for free speech

Billboards are media because: They display ideas and debate, for and against the candidates A variety of speakers communicate via billboards, including the candidates themselves and groups across the political spectrum They inspire connections to other media, including digital, broadcast, and print And, for good measure, billboards in Georgia display humor, perhaps in short supply as we close 2020 and the presidential election. […]

mediapost.com
Wed, Dec 30, 2020 at 7:47 PM

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National CineMedia boosts DOOH division with a senior VP hire (Digital Signage Today)

National CineMedia, a cinema advertising network, has tapped Steve Sapp to serve as senior vice president of DOOH sales of NCM's DOOH group based in New York. Prior to joining CineMedia, Sapp served as SVP of national sales at Gas Station TV, according to the release. "Movie fans are everywhere, and brands are looking to reach this young, diverse, cord-cutting audience beyond the big screen. […]

digitalsignagetoday.com
Wed, Dec 30, 2020 at 12:10 AM

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Some good DOOH and OOH creative from last week (OOHToday)

Red Rock, Stott, Pattison, Ocean, Clear Channel, Outfront, Branded Cities, Decaux, Marquee, Capitol, Do It Outdoors, Burkhart and Adams. Stott Outdoor ‘Skip 2020’ Digital billboard. Rabbit Hole Distillery. […]

oohtoday.com
Wed, Dec 30, 2020 at 12:08 AM

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The lesson of 2020: the ones who kept building their OOH business, gained a lot (Billboard Insider)

OOH stocks: Clear Channel Outdoor - Up 295%; Lamar Advertising - Up 151%; OUTFRONT Media - Up 128%; Standard and Poor’s 500 - Up 65%. Remember last March when it was fashionable to show pictures of empty streets and some media pundits thought that out of home would be crippled and crushed by the pandemic? The hysteria peaked March 23, 2020. […]

billboardinsider.com
Tue, Dec 29, 2020 at 7:58 PM

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16:9: Acquisitive Spectrio Is Itself Acquired By Different PE Firm

Tampa-based digital signage solutions provider Spectrio had seemingly been going down the well-established path of growing through acquisition, but on the heels of several buys it has made, the company has itself been acquired by a private equity firm. […]

sixteen-nine.net
Tue, Dec 29, 2020 at 11:37 AM

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LG launches first micro LED digital signage display (ProAVL-Asia)

LG's Magnit has entered the market. Described as an evolutionary step forward in display technologies, LG’s new micro LED digital signage solution, Magnit, has entered the market. Magnit promises increased durability thanks to its LG Black Coating and streamlined installation as a result of its black-assembly design. […]

proavl-asia.com
Tue, Dec 29, 2020 at 11:35 AM

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Adams Outdoor continues fight for digital billboard permits in Mount Pleasant, SC (Billboard Insider)

Adams is asserting, among other claims, that the Town’s sign ordinance violates the US Constitution, including but not limited to the First and Fourteenth Amendments, along with the South Carolina Constitution. In their response, the Town “denies this claim and will defend this case in court. […]

billboardinsider.com
Tue, Dec 29, 2020 at 12:10 AM

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