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Vistar Media Integrates With Geolocation Travel Data Specialist Arrivalist To Measure Tourism-Based DOOH Campaigns

Travel marketers can now use Vistar’s programmatic DOOH technology to engage and stay connected with potential visitors across the wide variety of real-world venues such as billboards and urban panels, in gas stations and convenience stores, among taxi-tops and rideshares, via airports and bus shelters, and more. […]

info.vistarmedia.com
Tue, Jan 26, 2021 at 12:10 AM

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Lamar Advertising’s Vancouver Area Digital Transit Inventory Now Available for Programmatic Buying (Lamar)

Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that its digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. The full portfolio of inventory, including more than 75 digital screens and kiosks, can be accessed via Broadsign, Hivestack, and Vistar trading platforms. […]

lamar.com
Tue, Jan 26, 2021 at 12:10 AM

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Verizon Media launches first programmatic DOOH campaign at HKIA (Marketing-Interactive)

Hong Kong International Airport is one of the city's most prominent locations to place OOH ads. Recently, a local café has launched the first programmatic DOOH campaign at the airport after Verizon Media expanded its partnership with digital out of home (DOOH) marketplace VIOOH, providing Verizon Media’s demand-side platform (DSP) access via VIOOH to premium DOOH inventory. […]

marketing-interactive.com
Tue, Jan 26, 2021 at 12:10 AM

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Korean start-up’s virtual touch tech will be used in digital signage in 2021 (Thelec)

South Korean start-up Vtouch is a developer of virtual touch technology. The technology uses the camera on displays to recognize the eyes and hand tips of users. The used the idea that the hand pointing at an object and the direction of the eyes when doing so is arranged into a straight line. […]

thelec.net
Tue, Jan 26, 2021 at 12:08 AM

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16:9: DV LED Special Report – January 2021

The Jan. 2021 Direct View LED Special Report by Sixteen:Nine is now available for free download. There are no strings attached. […]

sixteen-nine.net
Mon, Jan 25, 2021 at 11:35 PM

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Panasonic drops out of InfoComm 2021 due to health safety concerns (AVNetwork)

Panasonic says that it is planning for other ways to engage with the community—including a virtual event—and will reveal its upcoming plans over the next few months. "We respect the decisions of each of those in our community and appreciate the commitment and support that Panasonic has provided to AV professionals across the world," said Joé Lloyd, senior director of communications at AVIXA. […]

avnetwork.com
Mon, Jan 25, 2021 at 11:32 PM

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16:9: STRATACACHE Hopes To Be Producing MicroLED Display Chips In US By Q4 2021

More details are starting to emerge about STRATACACHE’s intentions for that microLED production facility the company is spinning up in Eugene, Oregon. The new factory, reports microled-info, will be a complete microLED production line, from epiwafer (on 300 mm silicon wafers), through transfer process and to final module assembly. […]

sixteen-nine.net
Mon, Jan 25, 2021 at 7:57 PM

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Following the latest wave of legalization, cannabis businesses turn to OOH advertising, as other media options remain limited (Cannabis Business Times)

Craig Barber, vice president at Posterscope USA. With options limited, brands have turned to out-of-home (OOH) advertising, which has enjoyed a disproportionately large percentage of the cannabis advertising share. Nearly half of all ad spend to promote cannabis businesses went to this sector in the first four months of 2020. […]

cannabisbusinesstimes.com
Mon, Jan 25, 2021 at 7:55 PM

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California-based Hall Research repositions itself as AV tech provider, rebrands as Hall Technologies (Commercial Integrator)

“For more than three decades, Hall Research supplied cutting-edge video distribution, switching, scaling, conversion and control systems,” the Hall Technologies announcement says. “Fueled by solving customer needs, Hall Technologies has embraced the rapid evolution of the AV industry. […]

commercialintegrator.com
Mon, Jan 25, 2021 at 6:58 PM

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How to make sure you are getting cost-effective digital signage tech (DSFederation)

It’s not uncommon for a business to get digital signage in place, tell X employee that they will be taking responsibility for this. Employee X is busy enough, they get the initial signage up and then revert back to their other priorities and their digital signage rolls on unconsidered in the business as long as there is content up on the screens. […]

digitalsignagefederation.org
Mon, Jan 25, 2021 at 6:45 PM

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Commercial Display vs Consumer TV for Digital Signage – which is best? (DSFederation)

By Brian Gorg. We are often asked why customers should spend the extra money to install a commercial display rather than use a consumer TV that can be bought at a fraction of the price from the high street.There is a saying that fits very well in this scenario – “Buy cheap, buy twice”. […]

digitalsignagefederation.org
Mon, Jan 25, 2021 at 6:42 PM

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Creating ‘experiences’ helps retail to survive. Digital signage helps create these ‘experiences’ (DSFederation)

By Brian Gorg. Doom and gloom seems is all around us with different store closures and retailers going into administration. To the extent where some think that high street retail is dead. […]

digitalsignagefederation.org
Mon, Jan 25, 2021 at 6:38 PM

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Stephen Freitas’ Farewell Remarks (Billboard Insider)

Stephen Freitas stepped down as the OAAA’s Chief Marketing Officer at the end of the year. Stephen has been a competent and classy act. Look no further than the farewell remarks he gave at an online OAAA roast last week. […]

billboardinsider.com
Mon, Jan 25, 2021 at 12:10 AM

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What I Learned About the Digital Signage Industry (Year One) (rAVe Pubs)

By Michael Katz. Allow me to share my professional experiences, which include working over the past 35 years in the following industries: film/video production, data storage and backup, network and telecom, video managed services; AV design and integration, and digital signage. […]

ravepubs.com
Mon, Jan 25, 2021 at 12:10 AM

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OOH ad sales veteran: Make your pitch relevant to the prospect’s business (Business Insider)

By Kevin Gephart. Last week I wrote that persistence is the key to selling out of home. But relevance is important as well, because persistence without relevance is annoyance. […]

billboardinsider.com
Mon, Jan 25, 2021 at 12:08 AM

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