Raw Feed & Search

What shaped out-of-home advertising in 2020 and trends for 2021 (Sign Media)

By Casey Binkley. Amidst the global pandemic, out-of-home (OOH) advertising has been subject to a wide range of dynamic, culture-shifting changes that have directly impacted the way consumers think and act. With stay-at-home orders mandated by governments at the beginning of the year, travel fell to an all-time low, and the world’s busiest metropolitan areas became ghost towns. […]

signmedia.ca
Sun, Jan 24, 2021 at 7:16 PM

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COVID’s Effect On Out-of-Home Media: Analysis and Forecast by EMC Outdoor

By Christie Massey, EMC Outdoor. COVID’s effect on Out of Home media has waned significantly since the initial changes and has stabilized for the last several months, albeit at lower levels. As of the most recent mobility reports general US traffic is around 90-95% compared to expected baselines for the time period. […]

emcoutdoor.com
Sun, Jan 24, 2021 at 7:14 PM

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CMO: LBMA report says location-based marketing is increasingly valuable, but data accuracy remains in question

By Nadia Cameron. Recent Location Based Marketing Association global trends report shows areas of investment for location-based marketing. Marketers globally and across the region are seeing increasing value in location-based services and data targeting yet concerns about the accuracy of such data remains rife, a recent report has found. […]

cmo.com.au
Sun, Jan 24, 2021 at 7:12 PM

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16:9: Patent Office Shoots Down LG’s Plans To Trademark QNED Term For Its New Premium Displays

Hat Tip to Bob Raikes, who does the paywalled but valuable What Bob Saw newsletter through Display Daily … The US Patent and Trademark Office has denied an application by LG Electronics to register the the term QNED as a trademark. […]

sixteen-nine.net
Sun, Jan 24, 2021 at 7:11 PM

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Curb Taxi Media’s ad inventory can now be bought programmatically via Place Exchange supply-side platform

Now, through the Place Exchange platform, advertisers can seamlessly access Curb’s digital taxi top inventory and make programmatic buys via open auction and private marketplace deals to amplify their media campaigns and efficiently reach their target audience. […]

curbtaximedia.com
Fri, Jan 22, 2021 at 11:45 PM

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How to keep the base of your billboard structures clear (Billboard Insider)

By John Kirirah, Kenjoh Outdoor Advertising. Very nice Billboard Insider podcast #52. Jon Odom of Productivity Fabricators builds all my signs and I am very very impressed with the quality of work his team does. […]

billboardinsider.com
Fri, Jan 22, 2021 at 11:44 PM

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16:9: Austrian Bank Uses Abstract LED Arrays, Inside And Out, To Drive Customer Experience

This is a nice indoor and outdoor LED set-up at by the Austrian bank Raiffeisenlandesbank, in Vienna. A half-round vertical stack over the entry is peppered with LED tiles in abstract array, and that theme carries inside the street-level glass windows, where there are more LEDs in equally unstructured patterns. […]

sixteen-nine.net
Fri, Jan 22, 2021 at 12:22 PM

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Canadian digital signage software maker ScreenScape acquired by U.S. customer engagement firm Spectrio (Sign Media)

This acquisition further augments Spectrio’s suite of digital solutions, enhancing its strategic communications capabilities and adding scalable third-party integrations to meet the needs of global brands. […]

signmedia.ca
Fri, Jan 22, 2021 at 12:10 AM

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Adworld: Adtower and Wide Eye Merger Creates Ireland’s Largest DOOH Network

Wide Eye Outdoor, part of Wide Eye Media, is to merge with Adtower to create the largest digital out-of-home player in the Irish market with close to 1,000 digital screens. The enlarged business will trade under the Wide Eye Outdoor brand and will be run jointly by Adtower’s founder Vincent Whelan and Eoin Wrixon, the CEO OF Wide Eye Media. […]

adworld.ie
Fri, Jan 22, 2021 at 12:10 AM

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The New President and Out-of-Home Media (OAAA)

Supporters and critics of President Donald Trump and President-elect Joe Biden used out of home (OOH) media to communicate with voters. […]

specialreports.oaaa.org
Thu, Jan 21, 2021 at 11:47 PM

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Cancellation Of Trump’s Twitter Account, And Billboard Operator’s Right To Convey Or Decline Messages (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder & Falick. The lesson is straight forward. First, an operator of a privately owned billboard leased or otherwise situated on privately owned land may convey messages on his signs, or decline to do so in his discretion, without implication of the First Amendment. […]

billboardinsider.com
Thu, Jan 21, 2021 at 4:46 PM

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20 years ago Circle Graphics made large format printing more efficient and affordable. Now they have expanded into digital billboard manufacturing… (OOHToday)

Brent Baer interviews Circle Graphics CEO Andrew Cousin, and Rod Rackley, President of Circle’s OOH Division. Will Circle Graphics (CG) influence the digital display business as seismically as it did when you entered the OOH printing space over 20 years ago? We hope so! […]

oohtoday.com
Thu, Jan 21, 2021 at 4:44 PM

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A recap of CES 2022 by JCDecaux

Samsung, Sony, and Alienware, a computer hardware subsidiary of Dell, formally debuted the first Quantum Dot OLED (QD-OLED) TVs to the public, 15 years since the first OLED TV was introduced by SONY at the 2007 CES. […]

jcdecauxna.com
Thu, Jan 21, 2021 at 4:40 PM

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Attention DOOH network operators: How Broadsign Direct can help automate and optimize your OOH ad sales

Sponsored feature. Challenge: Selling out-of-home media is time consuming and labor intensive Without an automated OOH sales tool to help schedule campaigns and sell inventory, you’re looking at lots of manual work, which is extremely time consuming and can result in errors or obsolete information (we’re looking at you, spreadsheets and faxes). […]

broadsign.com
Thu, Jan 21, 2021 at 4:36 PM

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Lamar Wins Decisive Round in Mt Washington Billboard Case (Billboard Insider)

Insider’s take: A terrific win for Lamar. The matter is now settled State law. Hard to imagine how this decision can be appealed. […]

billboardinsider.com
Thu, Jan 21, 2021 at 12:11 AM

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