CMO: LBMA report says location-based marketing is increasingly valuable, but data accuracy remains in question
By Nadia Cameron. Recent Location Based Marketing Association global trends report shows areas of investment for location-based marketing. Marketers globally and across the region are seeing increasing value in location-based services and data targeting yet concerns about the accuracy of such data remains rife, a recent report has found. […]
Sun, Jan 24, 2021 at 7:12 PM