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16:9: LG Video Shows Potential Applications For Its LED Film On Glass

This (at end of post) is a very good conceptual video from LG that shows how its transparent LED film could be used in large private and public spaces like shopping malls and airports. There are, unfortunately, more conceptual visuals out there from LG than actual installs, it seems, but they do exist – like this one in Singapore and this one in Sweden. […]

sixteen-nine.net
Wed, Jan 27, 2021 at 8:32 AM

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How Dentsu pitches OOH advertising (COMMB)

COMMB caught up with dentsu’s Moira Gilderson, VP, Associate Media Director and Tariq Ali Qasim, Supervisor Print & OOH Media Investment to hear what they had to say about OOH. We’ll dive into why dentsu uses OOH, their thoughts on static vs. digital, the power of creative and some strategic innovations leading OOH and DOOH. […]

commb.ca
Wed, Jan 27, 2021 at 2:20 AM

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OAAA/Geopath local campaign case study contest is open for entries

ELIGIBILITY REQUIREMENTS: Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company. Eligible campaigns must have been posted between January 1, 2020 and December 31, 2020. The campaign must have featured a purely local advertiser - no national or regional campaigns are eligible unless they were contracted locally and appeared in a single market. […]

oaaa.org
Wed, Jan 27, 2021 at 12:22 AM

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DOOH case study: Campaign run on OUTFRONT’s Mobile Network results in increased visits to Harnois gas stations in Quebec (COMMB)

We measured visits to prove DOOH’s effectiveness at driving results via a Lift Analysis. STRATEGY & TACTICS − Flight Date: July 13, 2020 to August 30, 2020 − DOOH Impression Buy: Establish & increase Harnois brand awareness in multiple Quebec markets. […]

commb.ca
Wed, Jan 27, 2021 at 12:14 AM

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Panel recap: How to monetize your self-service device with DOOH advertising (Kiosk Marketplace)

by Judy Mottl. Movie rental provider Redbox, coin cashing machine operator Coinstar and Five Star Food Service, a convenience services provider, may all be different businesses, but the three share one big goal: to monetize their self-service devices whether it's a kiosk or a vending machine. […]

kioskmarketplace.com
Wed, Jan 27, 2021 at 12:10 AM

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The history of Vermont billboard ban (Seven Days VT)

By Cathy Resmer. You won't find any outdoor advertisements in Vermont — the Green Mountain State outlawed them in 1968, one of only four states in the U.S. to do so; the others are Hawaii, Alaska and Maine. […]

sevendaysvt.com
Tue, Jan 26, 2021 at 11:52 PM

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16:9 Video: How A Dutch Butcher Uses Queue Mgmt Software, Screens To Handle Customers

I was on a call yesterday talking about how some of the most interesting work we’ve seen lately in digital signage probably looks pretty boring to people outside the industry – notably the use of queue management software for safer shopping. […]

sixteen-nine.net
Tue, Jan 26, 2021 at 11:41 PM

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A Preview of The Digital Signage Event Scheduled for March 04, 2021 (AVNation)

Systems Contractor News and AVNation will hold the online Digital Signage Event on March 4th. This virtual show will showcase the latest innovations in digital signage solutions and feature speakers from the AV industry. […]

avnation.tv
Tue, Jan 26, 2021 at 11:40 PM

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OOH operator New Tradition Media continues fast growth, takes over advertising lease at at the famed Ovation Hollywood property in LA (Billboard Insider)

Ovation Hollywood is one of the country’s busiest and most acclaimed shopping centers spanning 463,000 square feet. The signage at the property is unprecedented with its reach of consumers including the property’s hallmark Highland Nose Billboard. […]

billboardinsider.com
Tue, Jan 26, 2021 at 11:40 PM

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California regulators say highway marijuana billboards must go (Fox KTVU)

AP. The state Bureau of Cannabis Control on Thursday ordered billboard companies to stop selling space for cannabis marketing and take down existing ads on roads that cross state borders. Previously, such ads were only banned within a 15-mile radius of the California border. […]

ktvu.com
Tue, Jan 26, 2021 at 11:19 PM

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Digital signage trends 2021 from AVIXA

By Kirsten Nelson. “From the audiovisual side, to understand the environment in which the video will be placed in leads a whole different art direction as to how they create the information that they want to distribute for their client,” Richardson says. […]

avixa.org
Tue, Jan 26, 2021 at 10:06 PM

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Varying interpretations of cash flow lead to confusion in determining OOH company valuations (Billboard Insider)

By Chris Stark, Stark Capital Solutions. When I got started in the billboard industry over 20 years ago, valuations of billboard transactions were always referred to in terms of a multiple of revenue. Wow, valuation talk was so simple back then! […]

billboardinsider.com
Tue, Jan 26, 2021 at 6:53 PM

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New Zealand’s Resurgent Out-of-Home Looks Forward To 2021 (Scoop NZ)

The Out of Home Media Association Aotearoa (OOHMAA) reports strong revenue quarterly growth in Q4 2020, up 49% on Q3, with members noting the strong momentum continuing into 2021. Substantial growth in both digital and non-digital formats have helped to deliver a the Q4 result. Digital revenue reports a 70% share in Q4 vs. […]

scoop.co.nz
Tue, Jan 26, 2021 at 6:47 PM

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Digital sign maker Barco sees 2020 sales down down 29% to 770 million euro

4Q versus 3Q comparison: Q4 improved over Q3 including a +20% quarter-over-quarter recovery in order intake and +17% uptake in sales. All divisions contributed to this progress: Entertainment booked a clear uptake in sales in Q4 fueled by projects pick-up for the ProAV and Cinema activities, led by China. […]

barco.com
Tue, Jan 26, 2021 at 6:26 PM

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UniLED becomes Concept Group’s service, maintenance and DOOH software arm (LBBonline)

UniLED will act as Concept Group’s service, maintenance and software arm to provide an enhanced level of support to its UK-based LED customers, covering the digital out-of-home (DOOH), sports, transport, corporate and retail markets. UniLED already maintains over 4,000 screens in 500 locations across the UK, totalling over 25,000 sqm of digital real estate. […]

lbbonline.com
Tue, Jan 26, 2021 at 6:05 PM

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