By Remi Roques, GM Broadsign APAC. Across Asia, media owners are replacing traditional static outdoor billboards with dynamic digital displays. Digital increases the yield of a location, simplifies the assets’ management and opens the door to new advertising opportunities. […]
By Maggie Angst. It’s been more than three decades since a new billboard was legally erected in San Jose, and residents want to make sure the city’s decades-long ban against new ones wasn’t for naught. […]
By Brent Baer: Volta's $2.2 Billion valuation is difficult to understand. First a bit of background. Last week, Tortoise Acquisition II (ticker: SNPR) announced plans to merge with Volta Industries. […]
As the world enters 2021 with a pandemic still undefeated, it is time to rethink how people interact with each other. This is especially relevant for the restaurant industry that suffered a large hit by coronavirus-related restrictions. So here are the restaurant digital signage trends for 2021 to keep things that will matter this year in focus. […]
Pikasso, the largest out-of-home ad operator in the Levant, North and West Africa and the Caucasus has entered into an exclusive partnership with Darabase, the UK headquartered Augmented Reality (AR) Outdoor Media company to launch a range of innovative mobile AR advertising products. […]
I caught up recently with Florian Kall of the German start-up LightNTec, which uniquely does LED displays that use super-thin foil as its substrate or surface. The product is not really intended as competition to mainstream information displays, as it is an interesting way to approach experiential environments and ambient, motion lighting. […]
By Sophie Will: S.B. 61, sponsored by Sen. Scott Sandall, R-Tremonton, would prohibit local municipalities or counties from preventing business owners from changing their existing billboards into electronic or mechanical ones. […]
By Carolyn Murray: If Senate Bill 61 makes it into law, municipalities would be required to allow bill-board companies to transition existing displays to electronic sign faces. The legislation has elevated a social media conversation in Wasatch County and drawn the ire of members of the Heber City Council. […]
Ben Baker, Vistar Media ANZ: With shifting state and international mobility restrictions, the notion of travel has been redefined. CBDs of major cities were once overflowing with people, but as many professionals are now working remotely, the suburbs are seeing more movement. […]
Nigel Clarkson, Chief Revenue Officer at Hivestack. The billboard industry – also known as out-of-home (OOH) advertising – earlier this month received a welcome shot in the arm comparable to the good news surrounding the UK’s vaccination efforts. […]
At the brink of another recession, brands want value for their money – which means they are demanding measurable results backed by data. Programmatic can give advertisers more flexibility, allow advertisers to optimise based on location targeting and therefore keep up with constantly changing market conditions. […]
Trailhead Media has purchased Wingate Media’s Tennessee billboards (excluding Nashville). Readers are asking Insider about Trailhead. The company keeps a low profile and flies below the radar. […]
Here’s a couple of big wraparound corner DV LED boards in urban settings that are using anamorphic 3D visual effects to draw the eyes of onlookers. The first is in Kuala Lumpur, Malaysia, on the outside corner of a shopping mall. I’m going to assume this is a JCDecaux-owned or controlled board, because a Decaux contact me me know about it! […]
The is a 72-foot wide direct view LED video wall that’s gone up in the plaza of a new tech-centric real estate development in Atlanta’s Technology Square district. Sensory Interactive did the documentation, procurement, project management, and content development services on the project, and used SNA Displays for the LED. […]
An overview of outdoor advertising spend by format in Malaysia. Digital outdoor ad investment saw 42% growth in 2019 which dropped to a 13% decline to RM292.9m (rate card) in 2020. Static outdoor advertising spend saw a more moderate decline of just 8%. […]
