Canadian Out-of-Home Measurement Bureau (COMB) Releases New Guides to Assist Media Buyers

Toronto -- COMB has released two new guides for media buyers to assist them in planning outdoor and indoor advertising campaigns. The guides provide a checklist that allows buyers to see the factors and scrutiny that goes into providing OOH audience numbers. “When buyers purchase an OOH campaign from a COMB member, they are assured credible and accurate audience numbers. […]