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Heathrow and JCDecaux Airport announce Microsoft as the launch partner on the Towers@T5 (themarketingblog)

JCDecaux Airport and Heathrow have announced that Microsoft is the launch partner on the Towers@T5 – the largest digital OOH airport opportunity in Europe – located at Heathrow’s busiest airport terminal. Capitalising on the spectacular size of the seven full-motion landscape screens, Microsoft is utilising the iconic platform to showcase the impact of Microsoft Cloud. […]

themarketingblog.co.uk
Thu, Apr 30, 2015 at 12:51 AM

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Andy Stevens Joins Clear Channel Outdoor Americas as Senior Vice President of Research, Insights & Analytics

Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) today announced Andy Stevens has joined the company as Senior Vice President of Research, Insights and Analytics, reporting to Rocky Sisson, Executive Vice President and Chief Revenue Officer, Clear Channel Outdoor Americas (CCOA). […]

finances.com
Thu, Apr 30, 2015 at 12:15 AM

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16:9: Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See

Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 9:35 AM

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Mark Boidman: Why We Invest Time in the Digital Out-of-Home Industry

Exclusive interview for Digital Signage Pulse. Ahead of the OAAA-TAB National Convention + Expo in San Diego, which will take place on May 11-13, I spoke with one of the featured speakers, Mark Boidman, about the state of the DOOH industry. Mark Boidman is a Managing Director at independent investment banking firm Peter J. […]

Editorial
Tue, Apr 28, 2015 at 2:27 PM

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Miami CRA defers vote on giant LED billboard tower

The Southeast Overtown/Park West Community Redevelopment Agency has delayed its vote on plans for an electronic billboard tower that could grant millions in incentives to the Miami agency in exchange for approval. Developer Michael Simkins compares his proposal for the Miami Innovation Tower, a 633-foot advertising tower with flashing LED billboards, to the Gateway Arch in St. […]

bizjournals.com
Tue, Apr 28, 2015 at 11:31 AM

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16:9: Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon

If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, habits vary by regions (watching video on phones in N. […]

sixteen-nine.net
Fri, Apr 24, 2015 at 9:29 AM

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OAAA: Digital signage celebrates Earth Day across the US

Earth Day is coming to digital billboards and digital signage across the country. Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock across the country today in support of Earth Day. […]

oaaa.org
Wed, Apr 22, 2015 at 10:32 PM

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DSToday: Digital signage celebrates Earth Day across the US

Earth Day is coming to digital billboards and digital signage across the country. Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock across the country today in support of Earth Day. […]

digitalsignagetoday.com
Wed, Apr 22, 2015 at 10:30 PM

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The Drum: Ocean Group expands footprint with MediaCo Outdoor acquisition

The Ocean Group – an OOH media owner covering in London, Birmingham and Manchester – has acquired MediaCo Outdoor, a Manchester based OOH digital and backlight premium large formats provider for an undisclosed sum. The acquisition stemmed from Ocean Group’s partnership with Manchester City Council and mirrors its purhase of Signature Outdoor in Birmingham last year. […]

thedrum.com
Wed, Apr 22, 2015 at 11:35 AM

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Miniature Marvel! Ant-sized Billboards Promote Upcoming Superhero Movie

At Out of Home International we love outdoor advertising campaigns that think outside the box, and one of our new favourites is the latest effort from Marvel promoting its upcoming movie, Ant-Man. […]

feedproxy.google.com
Wed, Apr 22, 2015 at 10:21 AM

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Neuroscience Once Again Delivers Crucial Insight Into the Role of Digital Out of Home in a Media Plan (oceanoutdoor)

By Heather Andrew, CEO Neuro-Insight UK. Research objective: We wanted to go further than previous research, to understand just how far the impact of DOOH in particular could extend; our hypothesis being that it could reach well beyond the OOH sector. […]

oceanoutdoor.com
Wed, Apr 22, 2015 at 12:17 AM

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Advertising Research Foundation’s conference: Audience Measurement 2015, June 14-16, Conrad Hotel, NYC

World's largest audience measurement event. Two and a half days to: Target your audience – from devices to dollars. Track your impact – max engagement. […]

etouches.com
Tue, Apr 21, 2015 at 6:08 PM

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Paul Price Out At Creative Realities

The blended entity that is Creative Realities and Wireless Ronin has filed its 2014 revenues and announced the departure of longtime CRI CEO Paul Price. “We thank Mr. Price for his service, wish him well in his new endeavors and have full confidence in the senior team at the company for a seamless transition,” says Alec Machiels, Chairman of the Board. […]

sixteen-nine.net
Tue, Apr 21, 2015 at 9:27 AM

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SO MOnday

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week.  Spotify Announce New Targeting Capabilities Spotify have announced that brands will be able to target ads based on the ‘mood’ of Spotify listeners. […]

carat.co.uk
Mon, Apr 20, 2015 at 7:16 AM

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Vengo Brings Your ‘Corner Store’ and More to Where You Are

The first time I heard of Vengo was a few weeks ago, following an announcement from the DPAA (Digital Place-Based Advertising Association), and I was surprised to learn about a new type of an interactive kiosk. Vengo’s wall-mounted vending machines occupy only two square feet of surface and they are just six inches deep. […]

Editorial
Mon, Apr 20, 2015 at 1:10 AM

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