MediaPost: Why Programmatic And Real-Time Will Save Digital Outdoor
Outdoor has always lacked data in comparison to online -- however, that could change slightly with cameras that can tell brands something about the audience in front of a screen and inform advertising decisions. One can imagine the audience in front of a LCD screen at a train station or tube concourse changes somewhat after rush hour is over and commuters are replaced by shoppers and daytrippers. […]
Tue, Nov 17, 2015 at 1:32 AM