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OAAA: The 2015 Media Plan Awards are open for submission

The OOH Media Plan Awards program honors efficient and effective out of home media plans that maximize the synergies between media and creative strategies within an available budget. The awards program runs on a mid-year cycle, so eligible campaigns must have been posted between July 1, 2014 and June 30, 2015. All entries must be submitted online through the OAAA website. […]

oaaa.org
Sat, Jul 18, 2015 at 4:33 PM

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Mark Flys of FEPE: the next big challenges for out of home are global reach and delivery (moreaboutadvertising)

For those of us who have worked in out of home advertising since before the digital revolution, the current excitement around the medium – largely but not exclusively sparked by digital – is welcome and, let’s be honest, just a touch surprising. […]

moreaboutadvertising.com
Fri, Jul 17, 2015 at 1:32 AM

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Origins Advertising Pvt. Ltd. Partners With and Converts to Broadsign International, LLC in India

Conversion consists of 14 large-format LEDs and multiple projects in retail, corporate and government verticals. An Origins large-format LED display illuminates the golf course. Lucknow, India. […]

broadsign.com
Thu, Jul 16, 2015 at 4:00 AM

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Australia: Out-of-home advertising on the path to be automatic, systematic and programmatic (adnews)

With the Outdoor Media Association (OMA) recently announcing plans to launch an Automated Transaction Platform (ATP) that will create a one-stop hub for the buying and selling of Out-of-Home (OOH) in Australia across all formats, in our AdNews in-print edition June 12, we took a look at what else is going on in this space... […]

adnews.com.au
Thu, Jul 16, 2015 at 12:37 AM

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16:9: Enplug Shows Off Its Millennial Take On Digital Signage

I’ve known about the LA start-up Enplug for a few years, and followed with curiosity the journey of millennial friends who got a company going in a rented house and gradually started to build it up and get some attention. […]

sixteen-nine.net
Wed, Jul 15, 2015 at 9:29 AM

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OAAA Webinar: The Power of Digital Billboards, July 22, 2015

Digital billboards have become part of the OOH landscape in many markets across the US generating significant consumer attention, as proven in past studies and surveys. A new study reveals the same sentiment, finding that a majority of travelers think digital billboard ads standout just as much, if not more than, online and TV ads. […]

Tue, Jul 14, 2015 at 1:54 AM

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Posterscope enters Nigeria, hosts Out-of-Home media conference on digital (businessdayonline)

Posterscope, an out-of-home communication agency is set to officially launch in the Nigerian market. Managing Director of Posterscope Nigeria, Dan Oshodin said in a statement that Posterscope’s arrival in the market is bound to cause a significant shift in how the medium is considered as the company deploys new systems and methodologies that put consumers at the heart of OOH planning and buying. […]

businessdayonline.com
Mon, Jul 13, 2015 at 7:57 AM

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How consumers act on on-train advertising (wallblog)

KBH On-Train Media’s recent study surveyed more than 2,000 rail users to get a better understanding of consumer behaviour in relation to advertising. Unsurprisingly, the vast majority of rail users are connected, with 92% owning a smartphone and 90% using it on the train. Half of user time spent on a train was on a connected device. […]

wallblog.co.uk
Mon, Jul 13, 2015 at 1:11 AM

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The Top 10 Reasons for putting the Quividi Solution on 100% of your Screens

Quividi has been winning many projects lately with digital signage operators deciding to deploy its solution onto all the screens of their network. […]

quividi.com
Mon, Jul 13, 2015 at 12:56 AM

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JC Decaux tipped to unseat Clear Channel as London’s £400m bus shelter ad controller (moreaboutadvertising)

Transport for London’s lucrative bus shelter and street furniture out of home advertising contract is believed to have been wrested from incumbent Clear Channel by French OOH giant JC Decaux. The business, which TFL values at more than £400m for the next ten years of the contract, is one of the most hotly-contested in UK out of home. […]

moreaboutadvertising.com
Wed, Jul 8, 2015 at 12:48 AM

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16:9: DSE Extends 2016 Speaker Deadline

Digital Signage Expo has extended its deadline for speaker proposals for the 2016 educational conference to the end of this week. […]

sixteen-nine.net
Tue, Jul 7, 2015 at 4:50 PM

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Ocean Launches Search for the World’s Most Creative Digital Out of Home Concepts (oceanoutdoor)

Ocean has today launched its annual competition to foster the best creative work in DOOH advertising, including full motion, subtle motion and interactivity – Ocean Digital Creative Competition. […]

oceanoutdoor.com
Tue, Jul 7, 2015 at 12:33 AM

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Canadian Out-of-Home Measurement Bureau (COMB) Welcomes Two New Members

The new members are: Canadian Digital Network Ltd. and “Canadian Digital Network. Signpatico Digital AdvertisingThe Canadian Out-of-Home Measurement Bureau sets the industry standard for measurement of OOH advertising audiences across Canada. […]

Tue, Jul 7, 2015 at 12:06 AM

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16:9: CRI Carries On Ronin’s Red-Splashed Ways; Cash Doesn’t Match Burn Rate Needs For Q2

There are things you want to inherit when you acquire another company, but a penchant for red ink is probably not among them. New York-based Creative Realities in the year since it merged with Wireless Ronin is now reliably spitting out the same butt-ugly quarterly statements that followers grew accustomed to seeing when Ronin was still a thing. […]

sixteen-nine.net
Mon, Jul 6, 2015 at 5:12 PM

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16:9: RMG Networks Sells Off Its Airline Media Business

It looks like the last little bits of the media business built up by RMG Networks are being sold off, and RMG is now pretty much Symon Communications again, under the newer name. […]

sixteen-nine.net
Thu, Jul 2, 2015 at 1:37 AM

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