How consumers act on on-train advertising (wallblog)
KBH On-Train Media’s recent study surveyed more than 2,000 rail users to get a better understanding of consumer behaviour in relation to advertising. Unsurprisingly, the vast majority of rail users are connected, with 92% owning a smartphone and 90% using it on the train. Half of user time spent on a train was on a connected device. […]
Mon, Jul 13, 2015 at 1:11 AM