GDS / Global Display Solutions, Booth 822 Why do people going to DSE need to put your company on their Must See list of booths? […]
Following the merger of Titan and Control Group, the newly formed Intersection is looking to expand urban marketing with geofencing and smartphone interaction. Control Group and Titan, two out of home advertising companies who had a hand in the creation of LinkNYC and both part of the CityBridge consortium, merged into new company Intersection at the end of last year. […]
Washington, DC – Out of home (OOH) advertising revenue rose 4.6 percent in 2015 compared to the previous year, accounting for $7.3 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 5.8 percent in the fourth quarter, compared to 2014. […]
Posterscope's Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home. Mobile World Congress (MWC) has evolved into one of the biggest consumer technology showcases in the world. Mobile technology is increasingly becoming part of everyday behaviours, greatly impacting how consumers engage with each other. […]
Martech is evolving quickly, bringing a fresh raft of marketing opportunities and challenges says oOh!Media CMO Michaela Chan. Technology has driven a lot of change in the out-of-home advertising space and providers like oOh!Media have been working to harness these digital innovations to create campaigns that boost engagement and customer experience with brands. […]
There was a 7% increase year-on-year in the Out Of Home Advertising Market for 2015 according to Kinetic, the Out of Home media specialist. There research shows that large format including 48 Sheets, 96 Sheets, Commuter Squares, Metropoles & Golden Squares accounted for 31% of spend. […]
OOH stimulus prompts mobile search. Another study Kinetic carried out with Clear Channel delved into the relationship between OOH and mobile in the purchasing decision journey. We now know that mobile amplifies OOH content, but OOH also plays an important role in driving significant amounts of earned media via mobile. […]
Adjusted revenue up +14.0% to €3,207.6 million, adjusted organic revenue up +4.2%Adjusted operating margin of €695.2 million, up +10.3%Adjusted EBIT, before impairment charge, of €371.4 million, up +10.9%Net income Group share, before impairment charge, of €241.4 million, up +12.0%Net income Group share of €233.9 million, up +20.4%Adjusted free cash flow of €333.4 million, up +11.9%+12.0% increase in dividend per share proposed for the year 2015, to €0.56 per shareExpected organic revenue growth rate at around 9% in Q1 2016Paris, 3rd March, 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended 31st December, 2015. […]
Programmatic, as a not-so-new concept for the trading of OOH advertising, has been in the industry’s sights for quite some time now. Every year, OOH has been touted as the space to watch among the programmatic community – is 2016 the year when OOH will move from direct, negotiated buys and finally go full-on automatic? The advantages of programmatic trading of OOH inventory are evident. […]
A prominent US Senator – Al Franken of Minnesota (Democrat) – is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – over news this week that the companies are leading a group teaming up to aggregate anonymous smartphone data to generate location and demographic analytics and hyper-target advertising on conventional and digital OOH ad signs. […]
Melbourne Central turned to oOh! to provide a digital display with integrated Instagram Social Feed. […]
NEW YORK--Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), has launched ‘Clear Channel Outdoor RADAR’, its new suite of research, data and analytics tools to help advertisers and advertising agencies more effectively plan and buy CCOA media to reach target audiences and measure the impact of their Out-Of-Home (OOH) campaigns. […]
Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately target and measure the impact of conventional and digital Out-Of-Home media campaigns. […]
Interactive chart below I have written and ranted a few times about the dubious market research reports that get generated by research factories in India – companies that produce expensive reports on pretty much any industry they can think of. […]
Guest post: Mark Hemphill, ScreenScape This blog pointed out recently, once again, how there are a lot of bad statistics out there that try to describe the size and scope of the digital signage market. We agree that a lot of what gets referenced seems meaningless to us, as well. But the question come up often: How big is the digital signage market? […]
