The initiative is a national digital out-of-home (DOOH) campaign calling attention to the plight of missing children and their families. […]
In general the Digital Signage market in the German speaking region has reached a mature level. Most established companies have settled in with a consistent growth in business. However exponential growth like in 2013 seems to be out of the picture for now. […]
The National Center for Missing & Exploited Children (NCMEC) and Clear Channel Outdoor Americas (CCOA), subsidiary of iHeartMedia, recently kicked off their ‘Summer of Hope’ billboard initiative. The initiative is a national digital out-of-home (DOOH) campaign calling attention to the plight of missing children and their families. […]
As CEO of the German blowUP media group, the leader in the European giant posters market for the last 20 years, Katrin Robertson is used to looking at the big picture. […]
The benefits of DOOH are largely not being effectively harnessed, and the majority of DOOH is being treated as traditional static outdoor. In this way we all fail to take advantage of the benefits that a connected digital channel can bring to the party. […]
The Out-of-Home (OOH) industry has reported net revenue of $47.9 million for the month of July, an increase of 9.5% from the same month last year, which posted a net revenue of $43.8 million.* Year-to-date revenue has increased by 17.5%, tracking at $350.8 million, up from $298.6 million* for the same time last year. […]
Via Engadget If you follow tech writing, you won’t scroll too far on any site before you run into an Internet of Things piece. It’s a massive subject, but here’s an IoT gadget you can quickly get your head around, as it might apply to digital signage and digital OOH. […]
The Outdoor Media Association (OMA) has launched an Out-of-Home (OOH) advertising campaign for the 2015 National Missing Persons Week (NMPW). Running Australia-wide from 2–8 August, and officially launched in Sydney on Monday 3 August, NMPW is a national annual campaign aimed to raise awareness about the issues and impacts associated with missing persons cases. […]
Looking at our success over the last ten years, our most successful projects have been delivered with efficient processes and great teamwork. Here are some tips for creating and delivering successful DOOH projects. IT ALL STARTS WITH THE IDEA. […]
The out-of-home (OOH) industry is launching a new awareness campaign across its own national inventory, which highlights the work it does in funding building infrastructure and services and supporting charitable causes – activity that amounts to $1 in $5 of all OOH revenue being donated. […]
The Drum's Creative Out of Home Awards, which reward the best and most innovative work in OOH advertising in the UK, is now accepting entries for 2015. Now in its fourth year, the awards celebrate, recognise and reward those who make out of home work for their clients, both creatively and by delivering exceptional ROI. […]
The state of the art high-resolution screen, which will be unveiled today with a campaign from Virgin Media, now offers the only digital landscape opportunity on the M4. Targeting traffic travelling into the capital from Heathrow, and the affluent regions to the West of London, the site delivers a fortnightly audience of over 1.2 million. […]
Interpublic-owned out of home specialist agency Rapport is believed to have won the 21st Century Fox OOH account, one of the UK’s biggest at about £12m. The business is currently at Dentsu Aegis agency Posterscope. Rapport has overcome number of problems over the past couple of years, losing CEO Roy Jeans who has set up his own business and the £7m Tesco account to WPP’s Kinetic. […]
Managing Director of Posterscope Nigeria, Dan Oshodin. Posterscope, one of the world’s leading out-of-home communication agencies, is set to launch in the Nigerian market. […]
Increasingly, businesses expect to be able reach their customers with heightened effectiveness and accuracy, while also understanding how their various communications and campaigns have performed. With the expansion of tools available for serving and analyzing online mediums, other industries suffer from a lack of similar metrics. […]
