CMO interview: Out-of-home’s renaissance (CMO)
Martech is evolving quickly, bringing a fresh raft of marketing opportunities and challenges says oOh!Media CMO Michaela Chan. Technology has driven a lot of change in the out-of-home advertising space and providers like oOh!Media have been working to harness these digital innovations to create campaigns that boost engagement and customer experience with brands. […]
Thu, Mar 3, 2016 at 8:14 PM