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Outdoor Plus Launches Large Digital Billboards in the Heart of London (Digital Signage Summit)

A new DooH location has been authorised in the British capital. Outdoor Plus has won the contract permitting the installation of large digital advertising billboards outside both entrances to the Piccadilly Underpass in central London. Another success for outdoor digital advertising in London. […]

digitalsignagesummit.org
Wed, Mar 23, 2016 at 1:16 AM

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History of billboards (DOmedia)

Billboards are the archetypal out-of-home media. Among the countless innovative OOH mediums and assets available to advertisers today, billboards stand as tall as, well, billboards. They’ve been around since the early days of outdoor advertising, and continue to be one of the most popular mediums available. […]

blog.domedia.com
Mon, Mar 21, 2016 at 11:16 PM

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WWF to engage London tube passengers with #EarthHour (Outsmart)

WWF is teaming up with TINT and Exterion Media to launch an ambitious SOOH activation on the London Underground. WWF, formerly known as The World Wildlife Fund, is teaming up with TINT and Exterion Media to launch an ambitious Social-out-of-home (SOOH) activation in the London Underground as part of its Earth Hour 2016 campaign. […]

outsmart.org.uk
Mon, Mar 21, 2016 at 2:54 PM

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Ask the Board – March 21, 2016 | SCOTT MARDEN

How can beacon technology best be applied to create value for DOOH operators? The greatest value to DOOH operators when using Beacon technology is conversion — taking viewers of offline media and converting them to digital opens the doors to endless amounts of opportunities. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 1:28 PM

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Ask the Board – March 21, 2016 | JOSH KRUTER

How can beacon technology best be applied to create value for DOOH operators? This is an interesting question, as there is still healthy confusion about what a beacon is vs. isn’t and what they’re used for. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 1:27 PM

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Ask the Board – March 21, 2016 | IAN DALLIMORE

How can beacon technology best be applied to create value for DOOH operators? Beacon technology gives the consumers the opportunity to make physical and digital connections easier. We as humans are curious individuals and want to learn more about things if you give us something worthwhile to interact with. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 1:26 PM

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Ask the Board – March 21, 2016 | JONATHAN BRAWN

How can beacon technology best be applied to create value for DOOH operators? Beacon technology represents a further metric we can assess to help enhance targeting of messages. Not only can we use camera-based analytics to track dwell time, and add in demographics, but with beacons, we can add geographic awareness and tie in the important mobile device to the messaging. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 1:25 PM

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Ask the Board – March 21, 2016 | SCOTT BELL

How can beacon technology best be applied to create value for DOOH operators? Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer’s core audience. Although beacon technology presents hurdles for adoption; location services and/or Bluetooth must be enabled on a device, and messages must be delivered in-app. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 1:23 PM

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OAAA’s Report Reveals How out of Home Advertising Drives Real Online Engagement in an Era of Digital Fraud

Outdoor Advertising Association of America Exposes Digital’s Reality Problem. NEW YORK, NY–(Marketwired) – The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question. […]

digitalsignageadvertising.wordpress.com
Mon, Mar 21, 2016 at 7:23 AM

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TfL: ‘The outdoor industry needs to move from selling space on a wall to selling an audience’ (Marketing Week)

Transport for London (TfL) hopes its new £1.1bn advertising deal with Exterion can prove a catalyst to transform the ‘outdated’ outdoor advertising market and offer brands new opportunities to engage with its audience. […]

marketingweek.com
Sat, Mar 19, 2016 at 7:51 PM

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16:9: DSE 2016 Day Two Impressions

The 2016 version of Digital Signage Expo is in the can, with the show already announcing next year will be the last week of March, with the trade hall open on the 29th and 30th. The numbers haven’t been pushed out by the show, but I can’t see it being logged as bigger than last year. By 2 PM on Thursday, the hall was not at all busy. […]

sixteen-nine.net
Sat, Mar 19, 2016 at 7:50 PM

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Christmas is in full bloom

With the launch of its festive new sent, Crystal Bloom Snow, Jill Stuart realized an inventive OOH campaign in highly trafficked areas of Hong Kong complete with automatic dispensers to scent the air. The fragrance company delved into its wintry theme with snow-filled showcases at flagship shelters which also displayed mockups of the perfume bottle. […]

Fri, Mar 18, 2016 at 4:07 PM

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Christmas is in full bloom

With the launch of its festive new sent, Crystal Bloom Snow, Jill Stuart realized an inventive OOH campaign in highly trafficked areas of Hong Kong complete with automatic dispensers to scent the air. The fragrance company delved into its wintry theme with snow-filled showcases at flagship shelters which also displayed mockups of the perfume bottle. […]

Fri, Mar 18, 2016 at 4:07 PM

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How to amplify programmatic’s new role in out-of-home advertising (Marketing Week)

Following the roll-out of programmatic buying in the out-of-home (OOH) space earlier this year, what are the opportunities for brands and who are the early adopters? Programmatic ad buying has already revolutionised display advertising online and it is now set to transform the way out-of-home (OOH) media is bought and sold. […]

marketingweek.com
Fri, Mar 18, 2016 at 1:41 AM

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Jamming to Biebs, check out that billboard (Media Life)

A new OOH ampaign brings up promotions for Justin Bieber's latest album You’re driving down the road, listening to Justin Bieber’s “Sorry” (no shame – Biebs has matured and it’s a good song). Suddenly, you notice something kind of strange. As soon as the song came on the radio, the ad on the digital billboard in front of you changed. […]

Thu, Mar 17, 2016 at 10:32 PM

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