There were lots of “Ooohs” and “Aaaahs” when Planar started showing its transparent OLED displays about a year ago, but also some less enthused “Ohs” when it became apparent a 55-inch screen cost $15,000. So the question has begged since then – are many end-users buying the things? Answer – yes. […]
One of the biggest opportunities that marketers have been missing while they strain their brains about digital metrics and measurability is in out-of-home. Rising above all this unseemly tussle, OOH has been steadily innovating and has been increasingly successful. And in a market mesmerised by measurability it has managed that too -- just not at the expense of performance. […]
“The coming year will be defined by technology, availability of data and emphasis on digital,” said Jeff Tan, Vice President of Strategy for Posterscope, “We see OOH moving from the advertising medium it is today to a viable communications channel rivaling any other when it comes to connecting brands with audiences in an intimate and highly personalized and customized way. […]
“For too long, interactive DOOH projects have been viewed as special, one-off, premium activations; as PR stunts, essentially, where scalability is delivered via a coordinated PR effort and social amplification, rather than OOH audiences on the ground. However, the medium and technology are evolving. DOOH can now deliver memorable, personal, and interactive experiences across multiple markets. […]
The results of our study really demonstrate how responses to advertising on the Tube showcase both the strengths of OOH in general and also the uniqueness of the environment. The biggest take-away is that consumers enjoy the advertising. Commuters are alert and receptive to communications, with 60% saying that ads provide a welcome distraction, and 2 in 5 spotting ads to read on their commute. […]
Bidstack is aiming to change the way advertisers bid for unused digital out of home (DOOH) advertising space. The 18-month-old startup is currently in beta ahead of its planned 12 January launch and has a number of partnerships in place with the likes of Clear Channel, Primesight and Kong Outdoor. […]
With its new real-time audience & context analytics, Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns Quividi, the #1 Audience & Context-Aware Platform for DOOH, introduces its new real-time analytics suite, adding rich creative capabilities and deep understanding of consumer engagement for campaigns running on DOOH screens. […]
TORONTO, ON–(Marketwired – December 15, 2016) – Canada’s leading Out-of-Home advertising company and the preeminent supplier of transit advertising products, has been awarded the competitive tender for advertising for the City of Burlington. […]
Firms that play in the billboard space are busy linking this 20th century relic with 21st century technology, looking for ways to add a digital component to the static ad. “Out-of-Home" advertising—known as OOH—is getting a reappraisal. The Interactive Advertising Bureau identified five trends that will affect “digital out of home” (DOOH). […]
The times they are a-changin’. Yes, they certainly are. I doubt Bob Dylan wrote those lyrics with out of home (OOH) advertising in mind, but they do sum up the state of the industry. […]
The news comes after rival company oOh!Media bought youth-oriented mobile news group Junkee Media, as the industry seeks to diversify into content and related businesses. […]
Source: Boston Globe The guys at Washington, DC-based TransitScreen are trying out a very different spin on its community data displays – partnering on a large LED billboard in the shadows of Boston’s famed Fenway Park baseball stadium. […]
It’s not just Santa Claus who’s coming to town this Christmas. His extra helper is called digital-POS. It’s also making a list and checking it twice, and checking whether your smartphone is sleeping or awake. […]
(Source: Ocean Outdoor) Coca Cola and Samsung sign to new proposition. Other global brands will have the opportunity to bid for the previously restricted ad space on Piccadilly Lights, one of the world’s top advertising locations. […]
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