Why Outdoor Advertising Is Not at War with Digital Advertising (Billboard Insider)
There are several spurts of development in the Outdoor Advertising (OOH) space causing much buzz and excitement. Better metrics, more VC money for tech startups in the sector, quality inventory, and automated buying platforms (aka programmatic) top the list. However, these should not serve as weaponry against our friends in the digital (web) media world. […]
Wed, Jan 11, 2017 at 7:17 PM