Date & Time: Thursday, January 26, 2016, 2 p.m. – 2:30 p.m. […]
Initial rollout includes 200 totems in 150 Carrefour hypermarkets. Paris, France. January 5, 2017. […]
INITIAL ROLLOUT INCLUDES 200 TOTEMS IN 150 CARREFOUR HYPERMARKETS. Paris, France. January 5, 2017. […]
2017 promises a continuation of this trend according to projections by media forecasters. OOH is set to outperform all media, including digital, in three of the four projections. This is especially impressive when considering the growth and size of digital media in today’s environment. […]
NEW YORK, Jan. 04, 2017 — The Digital Place Based Advertising Association (DPAA) announced today that Mobiquity Networks, the largest network of retail mall mobile advertising beacons in the U.S. and a wholly owned subsidiary of Mobiquity Technologies, Inc. […]
Much of the buzz about smart city initiatives involving public displays has been around ambitious and expensive standalone info-stations like the 600 or so now operating in New York City, but there’s also stuff that’s quite a bit more pedestrian and easily integrated with existing structures. […]
I think we can all agree that 2016 was a funny old year. The pollsters got it spectacularly wrong – twice – which has to be the best endorsement ever for big data and intelligent intelligence, while post-truth became the Oxford Dictionaries word of the year (at least it beat Brexiteer to the top spot!). […]
Wade Rifkin, SVP Programmatic, Clear Channel Outdoor Advertising, answers questions about fraud, best practices and the programmatic future for out of home (OOH). E.B. Moss: Do historical concerns about fraud and accuracy in programmatic apply? […]
Posterscope’s 2017 predictions for the OOH industry: From Owned to Open Data: The growing availability of data will continue to have a profound impact on how OOH campaigns are planned. But instead of being owned, data will become open and shareable, ultimately resulting in more effective and efficiently planned cross-channel campaigns. […]
There are some key best practices for operating digital signage in restaurants and retail locations, which enable brands to upsell effectively with DOOH digital signage. One key ingredient to the success of any DOOH networks lies in its ability to draw attention with attractive and relevant content – beyond video advertisements. […]
The DIGI Awards recognize the resellers, integrators and service providers who have gone the extra mile to ensure success for their clients, thereby furthering the digital signage industry as a whole. Additionally, we recognize the best New Products for the digital signage and DOOH market. […]
Through a cleverly crafted OOH campaign, Stoneleigh Vineyard succeeded in recreating the setting of Rapaura, the New Zealand village where its wines are made, and in transforming the heart of Sydney into a wonder of nature. […]
Through a cleverly crafted OOH campaign, Stoneleigh Vineyard succeeded in recreating the setting of Rapaura, the New Zealand village where its wines are made, and in transforming the heart of Sydney into a wonder of nature. […]
Through a cleverly crafted OOH campaign, Stoneleigh Vineyard succeeded in recreating the setting of Rapaura, the New Zealand village where its wines are made, and in transforming the heart of Sydney into a wonder of nature. […]
Through a cleverly crafted OOH campaign, Stoneleigh Vineyard succeeded in recreating the setting of Rapaura, the New Zealand village where its wines are made, and in transforming the heart of Sydney into a wonder of nature. […]
