Raw Feed & Search

2017: The Year Yield Optimization Comes of Age in Digital Out-of-Home Advertising (Media Village)

We are seeing the digitization of out-of-home advertising occurring at a feverish clip. DOOH screens can now feel and adapt intelligently to real world events such as unpredictable consumer macro-movement pattern changes, weather, traffic speeds, etc. Think about how weather satellite imagery helps visualize a developing storm. […]

mediavillage.com
Mon, Mar 20, 2017 at 7:50 PM

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Health Insurance Provider ahm Combines Out-Of-Home and Radio For Aussie-First Synchronized Campaign (BandT)

The campaign will synchronise ahm’s OOH and sponsored traffic report advertising across six strategically-located digital billboards and ATN’s commercial radio traffic reports in Melbourne. […]

bandt.com.au
Mon, Mar 20, 2017 at 7:41 PM

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IPONWEB Joins Digital Place Based Advertising Association

NEW YORK, March 20, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that IPONWEB, which provides the technology, infrastructure and intelligence behind many of the world’s leading programmatic advertising platforms, has joined the rapidly growing trade marketing association. […]

digitalsignageconnection.com
Mon, Mar 20, 2017 at 9:16 AM

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Carat President William Swayne to Give FEPE Congress Keynote Address on Navigating a Time of Media Change

Carat global president William Swayne will deliver the Keynote Address at this year’s FEPE International Congress in Stockholm on the Congress theme: A Time of Revolution – Earning the Right to Win. […]

digitalsignageconnection.com
Fri, Mar 17, 2017 at 8:55 AM

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Digital signage market update from PJSC: key indicators, CPM comparison, valuation metrics and more (PJSC)

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Wed, Mar 15, 2017 at 8:07 PM

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Tu at Sainsbury’s Weather-Activated, Dynamic Digital Out of Home Campaign (DSConnection)

This week, Tu at Sainsbury’s takes its fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. […]

digitalsignageconnection.com
Wed, Mar 15, 2017 at 7:18 PM

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Digital2Go and SSL Digital Announce Partnership to Bring Mobile In-Location Engagement to Mexico and Beyond

MEXICO CITY, March 14, 2017 /PRNewswire/ — Digital2Go Media Networks, (D2GO), a consumer engagement and marketing intelligence company, and SSL Digital, Mexico’s leader in Digital Signage, operating new generation media spaces in 24 airports and more than 6,000 sites with private satellite communication networks designed and installed by the company, today announce a partnership to bring D2GO’s proximity and consumer engagement platform to thousands of locations throughout Mexico and Latin America, enhancing SSL Digital Digital Signage offering. […]

digitalsignageconnection.com
Tue, Mar 14, 2017 at 4:06 PM

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ScoreStream Brings Hyperlocal Sports Reports To Digital Screen Networks

Companies like Screenfeed, Datacall and Digichief all do a nice job providing subscription content feeds for things like major college and pro sports, but I don’t think I’ve seen them do feeds that would provide screen networks with another tier of sports that is particularly huge in the U.S. market. […]

sixteen-nine.net
Mon, Mar 13, 2017 at 11:02 AM

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Daktronics Releases Latest Digital Billboard Technology

BROOKINGS, S.D. – Mar. 13, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, releases the DB-6400, the latest addition to their DB-6000 digital billboard series. […]

digitalsignageconnection.com
Mon, Mar 13, 2017 at 10:21 AM

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Updated Digital Signage Expo 2017 Conference agenda

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Sun, Mar 12, 2017 at 4:48 PM

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27-Feb-2017

Great #OOH & #DOOH Campaigns From Apple, BT, Diesel, California Tourism, Clarks, Dior, Easyjet, Logan movie, L’Oreal, O2, Vans & more… 2849 center true 50 left false 30% false 5 5 5 false false true false true true false auto false ease-in-out 100 true true true Previous (Left arrow key) Next (Right arrow key) %curr% of %total% true The post 27-Feb-2017 appeared first on outofhome.net. […]

outofhome.net
Sun, Mar 12, 2017 at 11:03 AM

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Digital Signage Provider Crown Heights Equips Bouygues Telecom with Tailor-Made Solution

French consumer experience technology company Crown Heights has earned the trust of Bouygues Telecom, one of France’s largest telecommunications companies, as the new provider of dynamic digital displays in its 550 stores. […]

digitalsignageconnection.com
Fri, Mar 10, 2017 at 9:24 AM

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The Australian: Changes in senior management at APN News & Media affect the APN Outdoor division

APN has been linked with a tilt at outdoor player QMS Media as the sector enters a period of consolidation with the two largest outdoor companies — APN Outdoor oOH!media — pursuing a $1.6 billion merger. Out of home ads are increasingly valued by brands wanting to avoid the fragmenting audiences of other mediums. […]

theaustralian.com.au
Thu, Mar 9, 2017 at 7:26 PM

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Summer Vacation: Reaching tourists in major markets with Out of Home

It’s March and Summer is not far behind: This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. […]

emcoutdoor.com
Thu, Mar 9, 2017 at 2:47 PM

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OAAA report: Out of home ad revenue reaches historic high in 2016

Out of home (OOH) advertising revenue rose 3.1 percent in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 2.7 percent in the fourth quarter, compared to 2015. The revenue total marks a record high for OOH with 27 consecutive quarters of growth since the recession. […]

oaaa.org
Wed, Mar 8, 2017 at 11:31 PM

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