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HuffPost: Takeaways from Advertising Week Europe 2017

Earlier this year, Clear Channel introduced programmatic to outdoor advertising. For a medium like OOH, programmatic advertising becomes not only right audience, right message, right media – but also right location and right level of impact. To quote Justin Cochrane again, “in out of home, the content is the message, there is only real world context. […]

huffingtonpost.com
Thu, Mar 30, 2017 at 10:35 PM

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Digital Signage Federation establishes Global Digital Out-of-Home Council (DSConnection)

Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. […]

digitalsignageconnection.com
Wed, Mar 29, 2017 at 5:30 PM

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Digital Signage Federation Establishes Global Digital Out-of-Home Council

Warrenton, VA — The Digital Signage Federation (DSF), the only independent not-for-profit trade organization serving the digital signage industry announced today that is has established Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry.  The primary objective of the DSF Global Digital Out-of-Home Council is to provide a resource for DSF members to build their capacity to support out-of-home advertising companies, agencies, and brands. […]

digitalsignageconnection.com
Wed, Mar 29, 2017 at 4:19 PM

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Adcorp Media Group Joins Digital Place Based Advertising Association

NEW YORK, March 29, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Adcorp Media Group, which offers brands targeted, in-store supermarket media as well as graphic, digital and web design, has joined the rapidly growing trade marketing association. […]

digitalsignageconnection.com
Wed, Mar 29, 2017 at 12:33 PM

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Cinemex Taps Christie Experiential Network and Allure for Digital Signage

The Christie Experiential Network (CEN), leaders in immersive and experiential digital out-of-home (DOOH) solutions, and Allure, a Christie Digital Systems USA, Inc. company, have announced the deployment of their fully integrated digital lobby platform at CMX Brickell City Centre in Miami, the first U.S. site for the Cinemex theatre chain, the world’s sixth largest. […]

digitalsignageconnection.com
Wed, Mar 29, 2017 at 12:26 PM

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‘Old-School’ Advertising With a Digital Twist: The Case for Out-of-Home (Target Marketing Mag)

By Candice Simons. Let’s take a closer look at the value of incorporating OOH advertising into digital marketing plans: Maximizes Exposure in Today’s On-Demand Economy. Today’s on-demand economy has created a breed of consumers that are primed for outdoor advertising efforts. […]

targetmarketingmag.com
Mon, Mar 27, 2017 at 4:51 PM

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Brightbox Inc. Opens Backend Platform to Partners and Brands for Content Management on its Secure Smartphone Recharging and Digital Signage Kiosk

At DSE 2015, when Brightbox, Inc. exhibited in Intel’s massive booth, it won the rAVe award for “Best Digital Signage Kiosk Application” (Brightbox® DSE2015) for its highly secure, public-place smartphone charging kiosk. […]

digitalsignageconnection.com
Mon, Mar 27, 2017 at 1:38 PM

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2017 CPM Media Inflation Projections

MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s marketplace because of its massive reach. […]

specialreports.oaaa.org
Mon, Mar 27, 2017 at 12:34 PM

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Scala to Debut Latest Digital Experience Solutions at Digital Signage Expo

MALVERN, Pa., March 23, 2017 /PRNewswire/ — Scala, Inc., the leading global provider of digital retail experiences and a member of the STRATACACHE family of complementary digital solutions companies, announced today it will showcase a full line-up of its leading-edge digital experiences at the 2017 Digital Signage Expo (DSE) in booth #1218. […]

digitalsignageconnection.com
Mon, Mar 27, 2017 at 9:03 AM

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13-Mar-2017

What A Busy Period! Lots of #OOH & #DOOH Campaigns Incl. Babybel, Bud Light, Costa, Dior, John Lewis, LR Discovery, Santander & More…. […]

outofhome.net
Sun, Mar 26, 2017 at 11:05 AM

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Amplifying Your Digital Media Plan with Out of Home

With other traditional media channels like print, radio and broadcast TV waning amidst the ever-changing consumer landscape, many brands have been investing huge dollars in digital ads. “Revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year (2015)”. […]

emcoutdoor.com
Fri, Mar 24, 2017 at 5:00 PM

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16:9: If Digital Signage Tech Companies Were Alien Star Trek Races, Stratacache Would Be The Borg

Guest Post: Luis Villafane, Maler About a week ago, I was feeling pretty sick. Late at night, I had a very high fever, so I went to bed and ended up having one of those super-weird dreams that you only have when you get feverish. Q It was about Star Trek Voyager … and Ken Goldberg. […]

sixteen-nine.net
Fri, Mar 24, 2017 at 8:44 AM

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Outfront Media’s Mobile Network has been used by over 1000 Brands (PRNewswire)

OUTFRONT's customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with audiences. The OUTFRONT Mobile Network, launched in November 2015 as a product on the ON Smart Media platform, highlights OOH's effectiveness and reinforces the reach and power of each medium. […]

prnewswire.com
Thu, Mar 23, 2017 at 6:51 PM

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AdMobilize to Celebrate Global Market Momentum at DSE 2017

MIAMI, FLORIDA, March 21, 2017 – Marking the second anniversary of serving the needs of the growing and evolving digital signage industry, AdMobilize, the industry leading computer vision company that is dedicated to making sense of the physical world, today announced that it has entered into eight new partnerships with a broad range of companies from the United States, the United Kingdom, Canada, Mexico, Japan, New Zealand, and the United Arab Emirates.  AdMobilize will be exhibiting their audience measurement, vehicle analytics and crowd analytics solutions at DSE 2017 in Las Vegas, Nevada, from March 29-30, in Booth #554. […]

digitalsignageconnection.com
Thu, Mar 23, 2017 at 4:38 PM

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OUTFRONT Media Announces Its Leading Mobile Network Platform Has Been Utilized By More Than 1,000 Brands

NEW YORK, March 23, 2017 — OUTFRONT Media Inc. (OUT), announced today that over 1,000 brands have used the OUTFRONT Mobile Network. OUTFRONT’s customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with audiences. […]

digitalsignageconnection.com
Thu, Mar 23, 2017 at 11:39 AM

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