OAAA report: Out of home ad revenue reaches historic high in 2016

Out of home (OOH) advertising revenue rose 3.1 percent in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 2.7 percent in the fourth quarter, compared to 2015. The revenue total marks a record high for OOH with 27 consecutive quarters of growth since the recession. […]