Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them. Digitisation expands the potential of OOH and the role it plays in the media mix. […]
Piccadilly Circus has a long & rich history as an iconic landmark for London and the UK. So when Ocean and Land Securities’ announced exciting plans for the new Piccadilly Lights, creating a unique and prestigious new platform for brands to reach global consumers in the UK’s capital, it represented far more than just an upgrade of an OOH advertising location. […]
In partnership with Prohaska Consulting, the Digital Place Based Advertising Association (DPAA) has codified programmatic standards for the digital out-of-home (DOOH) industry. The process of developing DOOH programmatic standards started back in March of 2016. The DPAA set up three committees: tech specs, creative specs and measurement. […]
The Digital Place Based Advertising Association (DPAA) has released programmatic standards for the digital out-of-home (DOOH) industry, as part of an ongoing process to facilitate DOOH transactions. The standards will benefit all stakeholders – buyers, sellers, brands and the ad-tech community – by expanding opportunities for buyers to target audiences and purchase DOOH media programmatically. […]
The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats and SSP reporting for DOOH inventory so buys can be placed across multiple DOOH media networks – or other media channels entirely. […]
Looking to raise awareness about and to prevent coastal drowning deaths, Surf Life Saver Australia engaged beach goers in an interactive OOH campaign. The organization installed an arcade-style game at a bus shelter in which passers-by could “save” swimmers by pressing on them when they lit up. […]
Looking to raise awareness about and to prevent coastal drowning deaths, Surf Life Saver Australia engaged beach goers in an interactive OOH campaign. The organization installed an arcade-style game at a bus shelter in which passers-by could “save” swimmers by pressing on them when they lit up. […]
Lots of #OOH & #DOOH Going On. We’ve Already Seen YouTube, Virgin, Twitter, SkY, Lots of Fast Food Brands, Cadbury, Bud, Audible…& More! […]
With what seems like the blink of an eye, DSE 2017 has come and gone. We had a great time catching up with clients both old and new, attended many panels and presentations, and caught a good glimpse of where the DOOH industry is headed. If you didn’t have the chance to make it to […]The post 3 Main Takeaways From DSE 2017 appeared first on BroadSign. […]
With what seems like the blink of an eye, DSE 2017 has come and gone. We had a great time catching up with clients both old and new, attended many panels and presentations, and caught a good glimpse of where the DOOH industry is headed. […]
Digital Signage Expo is over but trade show and conference season is anything but over. There are many events in the coming three months that touch or focus on digital signage, among them: InfoComm China – There’s a track on digital signage at the event next week in Beijing. I know because I am speaking at it, talking about data-driven content. […]
The 58th FEPE International Congress to be held in Stockholm from June 7-9 will be the most global in the event’s long history, featuring top speakers from all around the world. The Congress – with the theme “A Time of Revolution – Earning the Right to Win” – includes a number of unique perspectives on Out of Home as a global industry. […]
The Digital Signage Federation has launched a Global Digital Out-of-Home Council designed to specifically to support the needs of companies involved in what it calls “the intersection between out-of-home advertising and the digital signage industry. […]
In a study measuring 18 different ads across both static and digital formats in different environments, results showed an 8% increase in recall of digital out of home formats. The research demonstrated that static OOH formats are particularly effective for delivering brand awareness. It also revealed that Digital OOH brings additional reach to multi-format campaigns. […]
The standard grocery store layout can be broken down into 2 main sections: the perimeter with fresh items like produce and dairy, and the center, filled with the packaged goods. This “center” store is disappearing. And where is it going? […]
