10-Apr-2017
We’ve Found So Much #OOH & #DOOH! It’s Everywhere! Including BT, Direct Line, Samsung S8, Spotify, FitBit & So Much More!! […]
outofhome.net
Sun, Apr 23, 2017 at 11:09 AM
Sun, Apr 23, 2017 at 11:09 AM
Raw Feed & Search
Search results for “"ooh"”:
Sunday, April 23, 2017 Sun, Apr 23, 2017
Friday, April 21, 2017 Fri, Apr 21, 2017
Travellers Enjoy Samsonite’s New Virtual Reality Game At Sydney Airport
Travellers are engaging with Samsonite’s new Virtual Reality (VR) game set in Paris while relaxing in the Sydney Qantas Club Lounge, as part of an activation to promote its new range of suitcases with Curv Technology. […]
oohmedia.com.au
Fri, Apr 21, 2017 at 2:10 AM
Fri, Apr 21, 2017 at 2:10 AM
Wednesday, April 19, 2017 Wed, Apr 19, 2017
16:9: NYC Startup Roadify Makes Subscription Mass Transit Data Available For Digital Signage Networks
It appears the TransitScreen guys have some indirect competition – in the form of a NYC startup Roadify Transit – when it comes to providing local mass transport data to screen networks. […]
sixteen-nine.net
Wed, Apr 19, 2017 at 12:21 PM
Wed, Apr 19, 2017 at 12:21 PM
Top tips for a strong outdoor ad strategy (Bizreport)
Why do you need outdoor advertising for experiential marketing needs? Candice: Marketers will experience more success with brand exposure if they incorporate outdoor advertising into their media mix. Brands should consider pairing experiential marketing efforts with a large wallscape or digital component, especially in places where an actual outdoor landscape (i.e. […]
bizreport.com
Wed, Apr 19, 2017 at 5:21 AM
Wed, Apr 19, 2017 at 5:21 AM
Monday, April 17, 2017 Mon, Apr 17, 2017
What small independent outdoor ad companies should “Look Out” for at the 2017 OAAA\Geopath National Convention + Expo in May (Billboard Insider)
A new addition to the convention this year is the Independent OOH Media Company Seminar. This seminar, intended for independent media company executives, will provide insights into digital billboard buildout, adding cellular antennas, vital marketing tools, and other best practices offered through peer-to-peer dialogue. The Expo will be the center of activity this year. […]
billboardinsider.com
Mon, Apr 17, 2017 at 5:51 PM
Mon, Apr 17, 2017 at 5:51 PM
ASK THE BOARD: Steps to Success
Of the successful projects you’ve worked on, which is your favorite, and what steps led to making it a success? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “My favorite project was creating a campaign for our call center’s “Digital Signage Learning Channel. […]
digitalsignageconnection.com
Mon, Apr 17, 2017 at 8:28 AM
Mon, Apr 17, 2017 at 8:28 AM
Thursday, April 13, 2017 Thu, Apr 13, 2017
Programmatic buying for digital out-of-home: A solution looking for a problem
The prevailing belief is that programmatic DOOH buying will solve all manner of problems. Will it? Many in the Digital Outdoor Advertising industry by this stage are familiar with the IAB Programmatic Buying Ecosystems schema that depicts the variety of components that make possible the buying and selling of digital media. […]
Editorial
Thu, Apr 13, 2017 at 6:47 PM
Thu, Apr 13, 2017 at 6:47 PM
How to support your event with sponsorship strategies & exhibitor marketing tactics
A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both large and small, work with exhibitors to create effective means of brand enhancement? […]
emcoutdoor.com
Thu, Apr 13, 2017 at 4:36 PM
Thu, Apr 13, 2017 at 4:36 PM
Top Executives from Clear Channel and JCDecaux Join FEPE International Board
FEPE International, the global Out of Home advertising association, has elected two new members to its board. Philippe Baudillon will be the Clear Channel representative and Daniel Hofer, who is rejoining the board, is from JCDecaux, in place of Karl Javurek of Gewista in Austria, who is retiring. […]
digitalsignageconnection.com
Thu, Apr 13, 2017 at 8:40 AM
Thu, Apr 13, 2017 at 8:40 AM
Wednesday, April 12, 2017 Wed, Apr 12, 2017
Digital Signage Federation moves to establish a strong presence in the global digital out-of-home market (DSConnection)
The Digital Signage Federation (DSF), recently announced the establishment of The Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. […]
digitalsignageconnection.com
Wed, Apr 12, 2017 at 6:14 PM
Wed, Apr 12, 2017 at 6:14 PM
When radio and outdoor collide, APN works its assets in new campaign (AdNews)
APN-owned companies Adshel and Australian Radio Network (ARN) have joined forces for a Perth-based road safety campaign. The 'Might Be a Mate' campaign by 303MullenLowe and media from Carat, uses Adshel's out-of-home (OOH) network – roadside billboards – and ARN's radio advertising to promote safety between motorists and cyclists. […]
adnews.com.au
Wed, Apr 12, 2017 at 6:10 PM
Wed, Apr 12, 2017 at 6:10 PM
16:9: Gas Station TV Picks Up Verifone’s Fuel Pump Screens In Joint Venture
I think there’s cause to worry about this woman. Detroit-based Gas Station TV (GSTV) has done a deal that sees it take over the assets and operations of Verifone’s Pump Media division, in a 50:50 joint venture led by private equity guys. […]
sixteen-nine.net
Wed, Apr 12, 2017 at 5:56 PM
Wed, Apr 12, 2017 at 5:56 PM
Announcing the DSF Global Digital Out-of-Home Council
The Digital Signage Federation (DSF), the only independent not-for-profit trade organization serving the digital signage industry, recently announced the establishment of The Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. The primary objective of the DSF Global Digital Out-of-Home Council, the first officially global digital out-of-home-focused organization, is to provide a resource for DSF members to build their capacity to support out-of-home advertising companies, agencies and brands. […]
digitalsignageconnection.com
Wed, Apr 12, 2017 at 10:26 AM
Wed, Apr 12, 2017 at 10:26 AM
Taking Advertising In-House? Part 2
Guest Post: Brett Farley, NanoLumens Part 2: The Considerations of That In-House Network Selling the Media There are a number of different ways to sell your media network to advertisers and a clear strategy allowing for all the variances to drive toward your end game of maximizing your sales revenue need to be considered. Brett Farley Some advertisers are happy to be “part of the mix. […]
sixteen-nine.net
Wed, Apr 12, 2017 at 7:04 AM
Wed, Apr 12, 2017 at 7:04 AM
Tuesday, April 11, 2017 Tue, Apr 11, 2017
New tech and digital brands find new relevance in out of home advertising (Media Village)
What Do Leading Brands Know About Marketing via OOH that Others Don't? Brands like Apple, Facebook, Spotify, Snapchat, Google, Lyft, Uber and others are borrowing a page from iconic consumer brands (think Coca-Cola, McDonald's and major automobile manufacturers that have historically used OOH to build their brands and drive consumer awareness and sales). […]
mediavillage.com
Tue, Apr 11, 2017 at 6:05 PM
Tue, Apr 11, 2017 at 6:05 PM