Study: Digital out-of-home advertising increases brand recall (AdWorld)
In a study measuring 18 different ads across both static and digital formats in different environments, results showed an 8% increase in recall of digital out of home formats. The research demonstrated that static OOH formats are particularly effective for delivering brand awareness. It also revealed that Digital OOH brings additional reach to multi-format campaigns. […]
Sun, Apr 2, 2017 at 6:28 PM