Barry Frey of the DPAA: How Ad Automation and Programmatic Are Changing Media Buying (Media Village)
What are the three biggest trends in advertising spend? FREY: Increasing wariness of ad blocking, viewability and impression fraud. As our media exists on closed systems, we are pleased not to have any of these issues; Increased media expenditures in reaching consumers on the go. […]
mediavillage.com
Tue, Dec 20, 2016 at 6:05 PM
Tue, Dec 20, 2016 at 6:05 PM