It’s only fitting that the largest aquarium in Europe would also play host to the biggest jellyfish exhibit in the region. The Oceanogràfic of the City of Arts and Sciences teamed up with Mediterránea and JCDecaux Spain to excite passersby and used an enticing OOH campaign, featuring built-in shelter displays made to imitate the spectacular exhibits inside. […]
Stockholm, Sweden (PRWEB) June 08, 2017—Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company, announced today at the 2017 annual FEPE congress that Adshel, one of Australia’s largest out-of-home advertising companies, has selected Ayuda’s software to power all media workflows including sales, operations, finance, digital scheduling, data-driven digital ad serving and customer-facing enablement tools. […]
Los Angeles, C.A. – Today the National Center for Missing & Exploited Children® (NCMEC) and Clear Channel Outdoor Americas – Los Angeles (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., launched a new month-long digital billboard campaign across the Los Angeles, CA region timed with National Missing Children’s Day, calling attention to the ongoing searches for local missing children. […]
According to dwell-time research, Qantas club members spend an average of approximately 42 minutes soaking up the cool and leisurely jet-setting vibe at the Qantas Club Lounge in Sydney Airport. […]
Marc Hermann/NYC Transit Along with being the largest Museum in the nation dedicated to mass transportation, the New York Transit Museum is also a source for hundreds of unique transportation-themed gifts perfect to celebrate Dads on Father’s Day and to congratulate Class of 2017 Grads. […]
Côtes du Rhône, France’s second largest AOC wine area, will unveil its new ad campaign: ‘Everyday Sophistication’ on London Underground during London Wine Week (5th – 7th June 2017). […]
The conference theme is ‘Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation’. There will be specific focus on the evolutionary role of digital signage in a business and retail environment that increasingly embraces audio and augmented reality. […]
Montreal, Canada (PRWEB) June 05, 2017—Ayuda Media Systems (“Ayuda”), an Out-of-Home (OOH) advertising technology company, announced today that Luc Filiatreault has been appointed President. Filiatreault will run and operate the ERP business while CEO Andreas Soupliotis will focus on programmatic initiatives and strategy for Ayuda[x]. […]
I don’t think there’s all that many people who could say they’ve become millionaires out of their digital signage businesses, so it’s kind of amazing to read a Forbes magazine profile of Outcome Health’s Rishi Shah – which pegs his net worth at $3.6 billion. […]
The Out of Home (OOH) industry today reported a net media revenue of $70.5 million for the month of May, an increase of 9.6% for the same month last year, which posted a net media revenue of $64.3 million.* Digital OOH net media revenue makes up 44.7% of total net media revenue, up from 36.8% for the same period last year. […]
I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]
In this webinar, Lamar Advertising’s Director of Digital Innovation & Sales Strategy Ian Dallimore and Blue Bite’s CEO/Founder Mikhail Damiani discuss the layers of pairing Mobile with Out-of-Home from the most basic to the most complex. They also explained n the pros and cons of each layer, went into detail on what each includes and analyzed how they are best used in order to drive results and evolve two separate advertising mediums into a cohesive media channel. Successful case studies were also shared, and specific features about how each related to the five layers and why they became success stories make this webinar a must-watch! […]
"Visual and audio based mixed reality technologies, such as HoloLens and Google's new audio assistant technology will become ubiquitous and the opportunities for digital OOH in this area alone are clearly phenomenal. […]
A unique insight into Digital Signage retail business experiences There are numerous reasons why we think you should attend the leading strategy conference for Digital Signage and DooH. Here are five of the best… DSS Europe will feature over 40 Digital Signage and DooH expert speakers. The conference programme has been created to provide a [...] The post High five! […]
In Brisbane, Melbourne, Perth, and Sydney, Australians vied for prizes ranging from Heineken vouchers and General Admission Formula One racing tickets to the grand prize of all-expenses paid, VIP F1 racing tickets during Heineken’s interactive OOH campaign. […]
