22-May-2017
#OOH Cup Final! It’s A Winner! #OOH Cup Finalists! Incl. […]
Sun, Jun 18, 2017 at 11:17 AM
#OOH Cup Final! It’s A Winner! #OOH Cup Finalists! Incl. […]
It was readily apparent to just about anyone that the big InfoComm pro AV trade show down in Orlando this week would include a lot of exhibit hall real estate filled up by LED display manufacturers. But I’ve never seen as many of them as I saw here – not even at the version of InfoComm staged right in China. […]
NEW YORK, June 15, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Ultravision International has joined the organization. The Dallas-based company is a global leader in the design and manufacturing of LED displays and lighting solutions. […]
The out of home (“OOH”) media industry continues to offer smarter digital advertising options that are now further amplified by location-based tech. Through advancements in hardware, software and buying technologies, the OOH sector is in the midst of its most transformative period on record. The digitization of OOH is accelerating. […]
When linked with CRM data, social media, or other analytic triggers (such as weather conditions or traffic patterns), out of home marketing is also primed to become a critical direct response tool to encourage on-demand booking. Virtual payment options such as Apple Pay, PayPal, and payment via Twitter can all enable instant bookings as customers interact with your brand on the go. […]
The Helsinki Police Department collaborated with TBWA\Helsinki and JCDecaux Finland to create a real-time #OOH campaign in Helsinki aimed at raising awareness about the increasing level of domestic abuse in the country and urging citizens to report it. During the day, the posters featured a normal selfie. […]
The Helsinki Police Department collaborated with TBWA\Helsinki and JCDecaux Finland to create a real-time #OOH campaign in Helsinki aimed at raising awareness about the increasing level of domestic abuse in the country and urging citizens to report it. During the day, the posters featured a normal selfie. […]
MIAMI, FLORIDA, June 7, 2017 – Furthering its commitment to provide the out-of-home advertising industry with easy-to-deploy vehicle analytics solutions, AdMobilize, the industry leading computer vision company that is dedicated to making sense of the physical world, today announced a new strategic partnership with SmartLink, the innovative manufacturer of remote management solutions. […]
One of the key developments of the upcoming Digital Signage Summit Europe is the extended exhibition area. It will feature over 35 digital signage and DooH companies. Visitors have the option to attend the exhibition-only for an admission fee of €29. […]
Environmental sustainability has always been a point of honour for Neo Advertising. In 2016, we set ourselves a target of attaining the EcoEntreprise certification by July 2017. To support this campaign, in recent months and years we have implemented several initiatives to integrate a certain level of environmental awareness into our professional and personal lives. […]
Out of Home (OOH) Continues to Blur With Retail Tech. Defining the OOH Media and Retail Tech Industries chart. Global OOH Media Spending. Continued OOH Innovation within Media Landscape. The Growing Role of Mobile in DOOH. Location-Based Data is Changing OOH. Cell Site Leasing: Major Opportunity for OOH Media Owners. […]
Astral Out of Home (AOOH), a division of Bell Media, has introduced Canada's largest single digital screen, measuring more than 26 feet high and more than 188 feet long, at Yonge-Dundas Square in Toronto. Animated in full motion, the new digital wrap delivers a brand-new multi-media experience with stunning, cutting-edge visuals at extremely high resolution. […]
Global Out of Home business association FEPE International has elected Ocean Outdoor Group Chairman Tom Goddard as its new President. FEPE International represents Out of Home media owners, agencies and technology partners worldwide. […]
Montrose,CO,– – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that the Montrose Regional Airport (MTJ) has awarded it a five-year contract with a five-year extension option to provide a cutting edge digital media program. […]
It’s only fitting that the largest aquarium in Europe would also play host to the biggest jellyfish exhibit in the region. The Oceanogràfic of the City of Arts and Sciences teamed up with Mediterránea and JCDecaux Spain to excite passersby and used an enticing OOH campaign, featuring built-in shelter displays made to imitate the spectacular exhibits inside. […]