FULL WEBINAR: The Layers of Mobile + Out-of-Home

In this webinar, Lamar Advertising’s Director of Digital Innovation & Sales Strategy Ian Dallimore and Blue Bite’s CEO/Founder Mikhail Damiani discuss the layers of pairing Mobile with Out-of-Home from the most basic to the most complex.  They also explained n the pros and cons of each layer, went into detail on what each includes and analyzed how they are best used in order to drive results and evolve two separate advertising mediums into a cohesive media channel. Successful case studies were also shared, and specific features about how each related to the five layers and why they became success stories make this webinar a must-watch! […]