Guest Post: Trey Hicks, Visix Recognition – The “Why” “Good job!” Two little words that can make all the difference to an employee. Employee recognition is one of the hot topics these days in all business sectors, and with good reason. […]
The first quarter of 2017 attracted 25 submissions from OMA members, including Adshel, APN Outdoor, Bishopp Outdoor Advertising, JCDecaux, oOh!media, Paradise Outdoor Advertising, and QMS Media. Guest judges included M&C Saatchi associate creative director Paula Keamy, Tonic Health marketing manager Joanna Mitchell and Ayuda managing director Remi Roques. […]
There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very little changes, punctuated by short bursts of rapid, major changes, moving forward in fits and starts. […]
While this creates issues in terms of wealth generation and over-population, it also poses considerable challenges for marketers. […]
No Web Ransoms Here! Feels Like The #OOH & #DOOH Summer Has Arrived! […]
What do you see as the five trends that will have the largest impact in the digital signage industry over the next few years? […]
New frontiers are always emerging, but one in particular consistently rewards advertiser creativity with unparalleled engagement, and that’s interactive digital signage. When you’re exploring the world of digital signage solutions for your company, it’s good to know the language. […]
Each conference badge was enabled with dual-sensor technology. Attendees tapped their phones against the NFC-enabled badge to receive conference materials, contextual content and real-time information, including the event agenda, local weather updates, social media feeds and nearby restaurants. […]
While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). The report, conducted by Omnicom Media Group’s Benchmarketing, found that when OOH is incorporated into the media mix, it improves overall campaign revenue ROI. […]
The 20-year-old Laqshya Media Group is the largest player in the out-of-home advertising industry in India that is dotted with small, family-run enterprises. […]
The out of home (OOH) advertising industry yesterday honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, from the Outdoor Advertising Association of America (OAAA) at the trade association’s national convention in New Orleans. […]
The Outdoor Advertising Association of America (OAAA) presented 48 Awards Tuesday at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. […]
Here are three pix shot today of that cool augmented reality Digital OOH digital poster thing on the streets of Ljubljana, Slovenia. They were shot and kindly sent along by Ursa Primozic, Communications Manager at the E Ink display company Visionect, which is based in that beautiful city. […]
Under the partnership, DOmedia will integrate its OOH-focused technology with Rubicon Project’s “omnichannel” exchange, which aggregates media inventory, across multiple formats, and makes it available to advertisers around the globe via hundreds of Demand-Side Platforms (DSP) and trading desks. […]
With the positive industry dynamics buoying out-of-home advertising, APN Outdoor is able to benefit from its strong market position, and its financial firepower to continue inventory digitisation—a key growth driver of the out-of-home industry. […]
