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Meet Nottingham One: connecting brands with the City’s young, mobile audience

The expansion of Ocean’s portfolio to Nottingham, our 10th city and the UK’s seventh busiest retail centre, is timely. Nottingham One, the City’s first large format external digital screen, is positioned directly above the main entrance to the intu Victoria Centre, a retail space which registers 24 million shoppers a year. […]

oceanoutdoor.com
Fri, Jun 23, 2017 at 4:26 AM

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Waiting for the Bus Underwater!

Chicago's Shedd Aquarium launched an OOH campaign in the form of bus shelter buildouts and wraps to immerse children and adults in a marine environment. Commuters waited for transportation while surrounded by aquatic animals and fish. […]

Thu, Jun 22, 2017 at 3:28 PM

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Waiting for the Bus Underwater!

Chicago's Shedd Aquarium launched an OOH campaign in the form of bus shelter buildouts and wraps to immerse children and adults in a marine environment. Commuters waited for transportation while surrounded by aquatic animals and fish. […]

Thu, Jun 22, 2017 at 3:28 PM

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The Path to Out-of-Home: A Q & A with Geopath President Kym Frank

Geopath, the not-for-profit whose mission is to provide audience location measurement to the out-of-home (OOH) industry, leverages anonymous aggregated audience location data measurement to help marketers analyze their audience more accurately. Formerly known as the Traffic Audit Bureau (TAB), Geopath’s roots go back to 1933. […]

digitalsignageconnection.com
Thu, Jun 22, 2017 at 10:49 AM

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Kinetic Malaysia CEO Peter Choo: Death of the traditional billboard? (Marketing-Interactive)

“We foresee that before 2020, OOH digital media ad spend will surpass the traditional billboards which has been in existence since 1970s with over 15,000 structures cross Malaysia,” he said. […]

marketing-interactive.com
Wed, Jun 21, 2017 at 8:21 AM

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The Go-To Digital Signage Events

Thinking about attending some digital signage events but wondering which ones are a must? Our team evaluates almost 50 events per year, so to help you choose which ones to attend, we’ve gone through the who, what, where, when and why of each of our favourites. Hope to see you there! […]

broadsign.com
Tue, Jun 20, 2017 at 10:55 AM

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San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my time in markets checking out the media we place for our clients in and around the convention center. […]

emcoutdoor.com
Tue, Jun 20, 2017 at 10:19 AM

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Billboards: the strong and stable element of political advertising (Mediatel)

By Nick Mawditt, Talon Outdoor and Mungo Knott, Primesight. OOH continues to be used by 95 of the top 100 brands because they understand three distinct truths. Firstly that OOH will grow their business by reaching not only their current customers, but also the future customers they want to talk to. […]

mediatel.co.uk
Mon, Jun 19, 2017 at 6:01 PM

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MediaPost: Varick Partners With Vistar Media On Out-of-Home Omnichannel Programmatic Buying

As targeting consumers across all channels becomes more important, Varick on Monday said it is partnering with Vistar Media to bring programmatic out-of-home (OOH) media into Varick’s omnichannel buying solution. The partnership will enable Varick to access Vistar’s demand-side platform and exchange for OOH media. […]

mediapost.com
Mon, Jun 19, 2017 at 5:55 PM

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AdAge: Cannes Daily Blog Day Two

Among the hundreds of OOH ads for agencies and vendors lining the beach and hotels along the Croisette, one stands out: Snapchat's giant branded ferris wheel, which dominates the view in front of the Palais and makes for plenty of great Snapchat, Instagram and Twitter posts by day. Just one problem: It's not shareable at night. […]

adage.com
Mon, Jun 19, 2017 at 5:19 PM

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Grand Visual Bolsters Senior Production Team with Two New Hires (Grand Visual)

Sponsored Feature. Digital OOH production and creative technology company, Grand Visual, has hired David Bowry, who joins as production director, and Ben Clissen, who starts as senior producer, both will be working out of the London office. Bowry started his career in the gaming-industry, lead producing original content for Sony Playstation. […]

grandvisual.com
Mon, Jun 19, 2017 at 4:19 PM

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Clear Channel Outdoor Americas Showcases the Creativity of Digital Out-of-Home Advertising at Cannes Lions International Festival of Creativity

New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), a subsidiary of iHeartMedia, Inc. will showcase the creativity, flexibility and real-time audience engagement potential of digital out-of-home (DOOH) advertising at this year’s festival. […]

digitalsignageconnection.com
Mon, Jun 19, 2017 at 9:02 AM

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16:9: Data-Driven NYC Taxi Top Displays Tout Newark Airport Being Faster Ride Than JFK

United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). […]

sixteen-nine.net
Mon, Jun 19, 2017 at 7:48 AM

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16:9 from Infocomm 2017: Day Two Impressions – Where Are The Gimmicks?

  My time on the floor was pretty finite on Day 2, but here some quick impressions … Panasonic now has a projection mapping software tool aimed at the sports market, going after Christie and its Mystique software, which makes projection mapping possible on the competition surfaces of, for example, an NBA or  NHL arena. […]

sixteen-nine.net
Sun, Jun 18, 2017 at 6:14 PM

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05-June-2017

Did You Vote? #OOH Landslide! Including Amazon, Apple, B&Q, Brewdog, Coke, Dior, Hive, Lexus, M&S, Natwest, Nestle, Peroni, Twitter, Uber & More . […]

outofhome.net
Sun, Jun 18, 2017 at 11:19 AM

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