In Brisbane, Melbourne, Perth, and Sydney, Australians vied for prizes ranging from Heineken vouchers and General Admission Formula One racing tickets to the grand prize of all-expenses paid, VIP F1 racing tickets during Heineken’s interactive OOH campaign. […]
The lineup for Digital Signage Summit Europe, early next month in Munich, has been pretty much locked down and the organizers at Invidis are doing a last big push on attendees. The two day event is at the Internationales Congress Center München on July 5th and 6th. […]
Essentially, building brand fame through mass awareness is what sits at the heart of OOH. We don’t pinpoint consumers down to their IMEI number or try to ascertain how many cats they have. In all honesty, if GDPR protects consumers from being followed around the internet by that pair of trainers they searched for two months ago, then I can’t see that as a bad thing. […]
So what does this disruptive technology mean to the OOH industry? Since drivers will no longer be focused on managing the multiple tasks needed while operating a vehicle, some commentators believe that AVs could allow a driver to engage more fully with their surrounding environments. […]
Anyone passing London’s IMAX theatre at the beginning of May couldn’t fail to spot the dramatic images of World War II troops in full combat gear dominating all 1,734 square metres of advertising space that is the iconic Waterloo landmark. […]
The DSS Europe event is being produced as a joint venture between invidis consulting, a leading digital signage consultancy and Integrated Systems Events, the producers of the world’s largest AV and systems integration exhibition, Integrated Systems Europe. Visitors to DSS Europe have the option to attend the exhibition-only, or opt for the all-access conference and exhibition package. […]
Atlanta – Digital Signage Expo (DSE), the leading conference and trade show for digital display and interactive technology, announced that it is accepting proposals for presentations to be given at its 2018 educational conference, taking place March 28-29, 2018 at the Las Vegas Convention Center. The application deadline is July 28, 2017. […]
TORONTO, ON–(Marketwired – May 30, 2017) – PATTISON Onestop, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH) today announces the addition of Winnipeg to its Digital Office Network portfolio. The Network is the first of its kind in Winnipeg, and gives advertisers the ability to reach Winnipeg’s business community throughout the workday. […]
Retail Keynote: Blending The Experiential With The Transactional. Clear Channel AV Solutions In DOOH. The Future Of Retail In A Smart And Connected World: How Technology Drives Business Transformation. […]
Across two days with 40 expert speakers taking part in two conference tracks covering Digital Signage/Retail Experiences and DooH/Smart Cities, attendees will gain extensive market insights which will help them build their businesses. […]
When should an agency advise a client to create “intelligent spaces” using digital signage technologies? What exactly would that entail? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “The short answer is ALWAYS! […]
The final words of the conference delivered by hosts Kevin Gleason and David Krupp were a quote by OOH veteran Doug Watts: "While those other media are crippled and fading, OOH has survived, adapted, and succeeded. OOH is not only still standing, it is standing tall. Your members and the industry as a whole have much to be proud of. […]
Los Angeles, C.A. – Today the National Center for Missing & Exploited Children® (NCMEC) and Clear Channel Outdoor Americas – Los Angeles (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., launched a new month-long digital billboard campaign across the Los Angeles, CA region timed with National Missing Children’s Day, calling attention to the ongoing searches for local missing children. […]
HOLLYWOOD, Calif. (PRWEB) May 25, 2017—Christie 360 Experiential Studios, a digital strategy and content powerhouse for Christie®, has joined forces with TCL Chinese Theatre, the most iconic movie palace in the world, to captivate visitors and movie goers with a high-impact multimedia production using the most advanced projection technologies. […]
The latest Digital Signage & Professional Displays Market Analysis from IHS Markit – which the company makes available to Digital Signage Federation members – has a bunch of interesting nuggets of information. […]
