With real-time data, digital out-of-home provides relevant and specific content to potential customers. Traditional static advertisements are usually geared towards one demographic. DOOH can offer different versions of a campaign in various locations based on audience, time of day, season, weather and more. […]
Blip's Self-Serve, Pay-As-You-Go Marketplace Offers Model For Industry-Wide DOOH Adoption. Blip, a flexible and cost effective platform for purchasing and managing digital out of home (DOOH) advertising campaigns, released the results of its year-long integration with YESCO Outdoor Media. […]
Digital OOH revenue is sitting at 46.0 per cent of total net media revenue year-to-date, which is an increase over the recorded 38.8 per cent for the same period last year. […]
If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem that feeds into it, you need to pay attention to Mark Boidman. That’s his gig – looking at the opportunities and risks of the business, as a partner running the marketing services wing of New York investment banking house Peter J. Solomon Company. […]
Following the launch in April earlier this year, we have just announced the next roll out phase of Admedia Nexus – the largest roadside digital full motion network across the UK. From October the Nexus network will increase from 18 to 30 key sites that connect the UK’s top 20 conurbations. […]
Seriously busy, seriously dumpy NY Penn Station got a little bit of a digital facelift with the addition of a dozen digital totems in the Amtrak concourse, with the screens providing passenger information, bankrolled by digital OOH ad spots. The station handles a staggering 600,000 passengers a day, so it gets a lot of coveted eyeballs for brand advertisers. […]
How can your company help digital out-of-home companies and their executives? Arch Global will provide value to DPAA members in two ways: 1) For DOOH companies, we focus on employee investment solutions like pension plans, executive bonus programs and buy-sell agreements. For DOOH entrepreneurs, we provide succession planning, asset protection and estate planning. […]
The Las Vegas office of ClearChannel Outdoor has partnered with the FBI to put material on digital billboards around that city related to the recent shooting massacre. The boards will feature the slogan: “If you know something, say something.” People will be encouraged to call a tip line. […]
What is Out of Home Media? Well…..Billboards right? […]
Outdoor Solutions: During the session, When Programmatic Buying Gets Placement Right, Nathan Eide, Director, Media Technology & Innovation, FRWD, shared his experience with programmatic digital OOH for one of their biggest clients; a top national retailer. […]
Marco Nalli of Samsung invited a bunch of people in architectural/design/consulting up to the company’s Canadian head office in suburban Toronto on Wednesday for a bit of a lunch and learn, to talk about current digital signage product and the North America product roadmap. […]
MullenLowe London collects three awards including international prize for Dulux WCRS and Leo Burnett have taken the top prizes in Ocean Outdoor’s eighth annual digital creative competition with award-winning concepts for Sky Ocean Rescue and The British Dyslexia Association. […]
Ex-Kinetic Global CEO Steve Ridley joins Rouge Media as Chief Partnership Officer Rouge Media has established a strong presence in the USA market and the Out of Home industry in North America over the last five years. As it continues to expand at a fast pace, Rouge Media has added a new feather in its cap of recent high-profile appointments with Steve Ridley who joins as Chief Partnership Officer. […]
DOOH & Programmatic: Current Practices, Future Growth. This panel discussed the decline of in-home advertising and the resulting benefits accruing to OOH advertising, in addition to advanced technological capabilities for the medium, which have positioned OOH for continued growth. The digital transformation across the OOH landscape offers opportunities with programmatic, data, and much more. […]
It’s no surprise that digital signage solutions companies are starting to weave artificial intelligence into marketing descriptions of what they do and offer. But there is a giant distinction between companies that are developing and delivering AI capabilities, and those that are just using AI-based tools. […]
