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How mobile use is affecting out of home advertising (Infographics by EMC Outdoor)

We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesting stats on how the Mobile and Out of Home advertising worlds overlap and intertwine. […]

emcoutdoor.com
Sun, Dec 3, 2017 at 7:11 PM

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AdWeek: Why Travel and Tourism Brands are Turning to Out of Home Advertising

Long popular for travel and tourist brands (think roadside billboards, bus shelters, mass transit ads), OOH is now leveraging sophisticated mobile location analytics to help travel brands—whether local or national—drive their business. New OOH advertising planning and measurement tools For years, OOH has been a highly desirable advertising medium for the travel industry. […]

adweek.com
Sat, Dec 2, 2017 at 9:05 PM

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Out of Home Scholarships and Research by FOARE (Billboard Insider)

Since 2001, FOARE has awarded over $400,000 in scholarships to 137 students, most of whom have direct connections to the OOH industry. […]

billboardinsider.com
Sat, Dec 2, 2017 at 8:55 PM

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NEXCOM, Champ Vision Display, SkyREC and Quividi Form Smart Business Co-creation Team

NEXCOM, Champ Vision Display, SkyREC and Quividi Form Smart Business Co-creation Team From left to right, Ms Lin Hui Zhi Chairman of Cheng Pin Technology ; Mr Lin Mao Chang, Chairman of NEXCOM; Mr Liao JunWei, Chief Operating Officer of SkyRec ; and Quividi Asia Pacific Vice President Mr Laurent Fabry Taipei, November 30, 2017 - Taiwan’s Ministry of Economic Affairs (MOEA), together with NEXCOM, have recently organized the "Cloud-based Smart Business Co-Creation Team Event" which saw the signature of a Memorandum of Cooperation by NEXCOM, Champ Vision Display, SkyREC and Quividi to form a “Smart Business Co-creation Team”. […]

dp-aa.org
Fri, Dec 1, 2017 at 1:29 PM

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Dynamic Digital Billboard Captures Real-Time Impressions at SXSW

For SXSW16, Future Colossal and Kinetic executed a dynamic digital billboard campaign with six photographers using DSLR cameras running custom software. Photos of festival-goers across Austin were broadcast in real time to an LED truck from lmpact AV. The billboard boasted 100 percent share of the voice in the area, 16,000 per day in traffic and 8,000 interactions on social media. […]

digitalsignageconnection.com
Fri, Dec 1, 2017 at 9:41 AM

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A close look at London’s new Piccadilly Lights billboard (AVInteractive)

A winning combination of LED innovation, rotating displays and recognition technology is allowing the iconic Piccadilly Lights to stand proud once again as one of London’s most famous advertising sites. […]

avinteractive.com
Thu, Nov 30, 2017 at 2:35 PM

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AdMobilize’s New AI Capabilities Enable Ad Targeting By Vehicle Types

Miami-based AdMobilize has launched what it calls a Vehicle Recognition Engine – an AI-driven system that Digital OOH media planners could use to target outdoor advertising down to roadways that tend to see higher percentages of certain vehicle types. […]

sixteen-nine.net
Thu, Nov 30, 2017 at 9:04 AM

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AdMobilize Launches Industry’s First Scalable Vehicle Recognition Engine

AdMobilize Launches Industry’s First Scalable Vehicle Recognition Engine   Advertisers are now enabled with vehicle recognition data for dynamic ad serving.  LONDON, UNITED KINGDOM, November 29, 2017 — AdMobilize, the market-leading artificial intelligence and physical-world analytics company that is pioneering breakthrough audience, crowd and vehicle analytics solutions for the OOH and DOOH markets, today introduced its next major technological achievement – its Vehicle Recognition Engine. […]

dp-aa.org
Wed, Nov 29, 2017 at 10:58 AM

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Boardactive, Company That Connects Visual Signage And Billboards To Digitally Engage Consumers, Joins Dpaa

BOARDACTIVE, COMPANY THAT CONNECTS VISUAL SIGNAGE AND BILLBOARDS TO DIGITALLY ENGAGE CONSUMERS, JOINS DPAA   NEW YORK, November 29, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that BoardActive has joined the marketing association. […]

dp-aa.org
Wed, Nov 29, 2017 at 10:39 AM

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AdMobilize Launches Scalable Vehicle Recognition Engine

LONDON, UNITED KINGDOM, November 29, 2017 — AdMobilize, the market-leading artificial intelligence and physical-world analytics company that is pioneering breakthrough audience, crowd and vehicle analytics solutions for the OOH and DOOH markets, today introduced its next major technological achievement – its Vehicle Recognition Engine. […]

digitalsignageconnection.com
Wed, Nov 29, 2017 at 10:03 AM

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Dead Time Lives Again: Digital Signage on Public Transport

A Necessary Evil The dreaded commute. Most of us do it every day, and complaining about it is a national pastime in Britain. Commuting is known to have a raft of negative physical and psychological effects, with the impact increasing as journeys lengthen. […]

malerdso.com
Wed, Nov 29, 2017 at 2:00 AM

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Why tech companies use traditional advertising in transit (MediaVillage)

Only a handful of traditional digital media channels have the level of visibility offered by transit advertising. In addition, other digital media is more easily ignored, fast-forwarded, or skipped over. Tech brands are taking note of this opportunity to grab people on the go. […]

mediavillage.com
Tue, Nov 28, 2017 at 12:23 AM

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Entertainment tech provider to bars and restaurants Buzztime joins DPAA

With 14,000 digital out-of-home (DOOH) screens and 65,000 tablets in more than 2,700 locations across the US and Canada, Buzztime delivers interactive entertainment and innovative dining technology in North America. […]

dp-aa.org
Mon, Nov 27, 2017 at 4:11 PM

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Buzztime, Interactive Entertainment And Dining Technology Provider To Bars And Restaurants, Joins Dpaa

BUZZTIME, INTERACTIVE ENTERTAINMENT AND DINING TECHNOLOGY PROVIDER TO BARS AND RESTAURANTS, JOINS DPAA NEW YORK, November 27, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced NTN Buzztime, Inc. (NYSE MKT: NTN) has joined DPAA as a member. […]

dp-aa.org
Mon, Nov 27, 2017 at 9:31 AM

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Icons light up the skies at Searchlight AGM

What better backdrop to share the success of the new Piccadilly Lights and other London landmarks such as the BFI IMAX and Westfield than the iconic One World Trade Center, Manhattan’s own homage to innovation and grand spaces. […]

oceanoutdoor.com
Wed, Nov 22, 2017 at 7:43 AM

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