A campaign that tapped into the university market through integrating Out Of Home advertising with native content delivered Contiki a three-fold increase in bookings. […]
We all know the feeling of walking into a large building and having no idea where to go. Roaming through hallways, taking wrong turns or trying to find someone to show you the way can be an absolute nightmare. Luckily, this doesn’t stop people from exploring new places. […]
Of the top 100 OOH advertisers in the third quarter, 37 of them doubled OOH spend from Q3 2016 including technology firms Google and Amazon. Ranked in order of OOH spending, the top 10 advertisers in the third quarter were McDonalds, Apple, Geico, American Express, CBS, Coca-Cola, Amazon, NBC, State Farm, and M&Ms, marking the brand’s first appearance on the list. […]
Both static and full motion content delivered high levels of positive emotional response, but full motion creative delivered more branded peaks of memory encoding. The net impact of these measures in combination equated to a 2.5 stronger impact for full motion digital out of home compared to static. […]
Full motion DOOH is 2.5 times more impactful than static OOH sites Online video performs better when DOOH is included in the media plan Neuroscience research released today demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. […]
The DSE 2018 educational conference will feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits. Tuesday, March 27 – 9 a.m.- 5 p.m. Digital Signage Certified Expert Program (DSCE). […]
Damn near anyone who has done digital signage or digital OOH ops work will have seen Coca-Cola’s impressive, ambitious 3D robotic LED board in New York’s Times Square and thought, “Oh, that’s going to be an uptime nightmare. […]
REAL-TIME AUDIENCE TARGETING COMPANY ADPACK JOINS DPAA NEW YORK, November 15, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Adpack, which provides real-time audience analytics and targeting with its screen-based out-of-home advertising technology, has joined DPAA as a member. […]
Miami’s AdMobilize has done a partnership deal that will see itsAI-based audience analytics and reporting capabilities running on out of home media properties that run off Ayuda Media Systems software. […]
TECHNOLOGY DISTRIBUTOR IMAGEONIX JOINS DPAA NEW YORK, November 13, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Imageonix Technologies LLC, a Virginia-based emerging technology distributor, has joined DPAA as a member. […]
To date, DOOH only receives a small percentage of global media spend; an allotment that has remained consistent over the years and has not enjoyed the same growth as digital and mobile categories. So how does the DOOH channel grab attention of brands, which shy away from spending on the medium? […]
NEW YORK, November 13, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Imageonix Technologies LLC, a Virginia-based emerging technology distributor, has joined DPAA as a member. Imageonix recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. market. […]
Sacramento-based Citilabs has launched what it calls a first-of-its-kind population movement analytics solution that provides an hour-by-hour picture of how Americans move around their country. The company’s Streetlytics platform uses billions of data points to measure and report origin-destination movements, directional road volumes, and traveler demographics. […]
Chicago-based digital OOH media network operators Outcome Health is being sued for fraud by some of its high profile backers, including Google and Goldman Sachs, and the US Justice Department is now getting involved. […]
KINGSTON, N.Y., Nov. […]
