Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. […]
Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. […]
It’s likely Digital OOH and digital signage are seen by many as still-young industries, but there are companies that have been at it since the 1990s – including Captivate, which is marking 20 years of putting screens in elevators. […]
OUTFRONT Media has won the advertising and communications concession agreements for the subways, commuter rail cars and buses, as well as billboards, owned by the New York Metropolitan Transportation Authority, otherwise known as the MTA. […]
A pair of Las Vegas start-ups have synced up on a blended offer that sees a creative content shop making ad space available, via the partners online ad booking platform. […]
This month the OMA announced the quarter two winners of Creative Collection, a competition that celebrates creative and innovative Out of Home (OOH) campaigns in Australia. Over the years, our judges have often discussed the role craft plays in developing successful campaigns. As technology transforms OOH, what affect will this have on creativity? […]
The big World Duty Free shop in the international terminal at Detroit’s main airport has added a set of displays aimed at energizing the store experience and driving sales and promotions. The showcase feature is a 3mm pitch LED halo ring hanging like a lighting fixture, the idea being the circular display is visible anywhere in the store. […]
"Data analytics holds the key to optimizing digital out-of-home (DOOH) ad campaigns, and Neustar is at the forefront of providing such insights and knowledge," said Barry Frey, President & CEO of DPAA. "We welcome Neustar as a member and look forward to working with them to grow the DOOH industry. […]
As drivers have additional attention to spare – they will focus more on external displays and on their phones where we can provide an integrated encounter but only if it is worth their time. The science of signal reinforcement is on display (pun intended) to begin true omni-channel marketing. This is not your grandfather’s OOH industry. […]
A recent study by Omnicom’s Benchmarketing suggests not only using Out of Home in your media plan, but allocating more media dollars towards it. Agencies need to be having the discussion with their clients that OOH is no longer a novel afterthought, but a critical piece to their media mix. And for those advertisers that are currently using OOH in their marketing efforts, experts are recommending that spend be ramped up significantly. […]
BOCA RATON, FLORIDA (PRWEB) SEPTEMBER 25, 2017--Boca Raton, Florida, Exceptional 3D, the world largest provider of Glasses-Free 3D displays and solutions today announced 3 new products to their already impressive product line. All 3 new products are Portrait displays to meet the increasing demand for popular large formats vertical displays for various applications. […]
Canadian vacation travel company Sunwing has opened a pop-up store in one of Canada’s busiest and ritziest shopping malls, using big visuals and a lot of technology to get shoppers at Toronto’s Yorkdale Mall thinking about booking a flight to the tropics for when the snow flies. […]
GroundTruth's Dan Hight Elected to DPAA's Board of Directors NEW YORK, September 20, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Dan Hight, SVP, Channel Partnerships, GroundTruth (formerly xAd), has been added to its Board of Directors. […]
NEW YORK, September 20, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Dan Hight, SVP, Channel Partnerships, GroundTruth (formerly xAd), has been added to its Board of Directors. […]
Recent studies suggest that digital OOH seems to be working, as it was found to be 34% more effective at promoting items than your weekly circular. However, we’ve really only begun to scratch the surface of its potential, and brands and retailers should be paying attention. […]
